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Website Design tips

Website Design tips

Website design is difficult for many small businesses. It takes up time that most thriving businesses don’t have.  Read on for 5 basic website design tips, and reach out to The Write Hand LLC when you get stuck!

5 killer web design tips that will make your life easier

Originally written by Skillcrush

website design

We all want to have a beautifully designed website and yet, it’s surprisingly hard. So what is it that great designers know that the rest of us don’t?

The key to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.

Let’s make sure this never happens to you.

1. Learn the fundamental rules of type design
The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.”

And the great news is that type designers have spent the past five thousand years perfecting text design, and there are a few golden rules that all websites should adhere to:

For headlines:

  • Make them bold and easy to scan

  • San serif typefaces are great for headlines because they are stark and easy to read at larger sizes

For body text, you want to maximize legibility:

  • For lots of text opt for a serif typeface

  • Make the font-size much larger than you think is necessary, we recommend 16 px at minimum

  • Lines should never be more than 50-60 characters long

2. Pick a solid typeface, and maybe one with a touch of whimsy
Now, don’t get us wrong, we love Helvetica as much as the next designer. When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.

Colin Nederkoorn, founder of Customer.io says that recently, “Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice. They probably won’t make a movie about it, but if you want a sophisticated sans-serif typeface that the lay(wo)man won’t recognize, give Proxima Nova a shot.”

Some other good choices are Montserrat and Merriweather Sans.

website design

3. Pick a three-color palette & then stick to it!
When it comes to picking a color palette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.

“I prefer neutral palettes that use a strong accent color in a bold way,” says Mike Fortress designer at Oak Studios. “Perhaps a white background (#fff), a not- too-dark text value with a little hue in it (#45585f), and a strong accent color (#4e5fff). But,” warns Mike, “Be careful with that last color!”

Check out Adobe’s Kuler tool for picking colors, or get inspired by the collection of palettes at Colour Lovers.

4. Make sure your photos are the right size
Remember, the web is pixel based, so if your image isn’t large enough it’s going to look pixelated.

“When you are looking for images on Google or iStock, make sure to get the proper size” says designer Kristina Zmaic. “Photo clarity adds a lot of credibility to a site, even if they weren’t taken by you.”

If the image is too small, don’t use it!

5. When in doubt, give it space
The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.” In particular, says Kristina, it’s important to avoid overwhelming users with walls of text.

“Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.”

If there is one golden rule of design it’s this: pick your aesthetic and stick to it. Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.

Read more website tips here.

 

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10 Things to Outsource to a Virtual Assistant…

WOW… I usually love to write articles, but I have to say that this is just a gimme!

10 Things to Outsource to a VA on Entrepreneur.com  by 

“Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky, whether you’re starting or growing a business. Most virtual assistants are contract or freelance workers who do their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or secretary.”

“… their expertise now runs the gamut…”

Bookkeeping: Keeping tabs on bills and other bookkeeping matters can be one of the easiest things to assign to a virtual assistant…

Online Research: You can easily farm out Internet research to virtual assistants. Common requests include finding information on corporate websites, exploring new products and getting potential employees or business contacts…

Database entries: Whether it’s a slew of new business cards picked up at a conference or updated information for existing contacts, keeping databases current is a suitable task for virtual assistants..

Data presentations: Turning raw data into a clear PowerPoint presentation or summarizing research findings in a Word document can be a huge timesaver when prepping for meetings…

Managing email: To keep you from wasting time in your email inbox, some virtual assistants will filter your most important emails and respond to the rest on your behalf…

Social tasks: Virtual assistants can be a good bet to handle tasks such as writing holiday cards or sending thank you notes…

Travel Research: Virtual assistants are a great resource for finding hotels, booking airfares and mapping out trip itineraries both for business and pleasure…

Scheduling: Because many scheduling tools are available online, virtual assistants are managing the calendars of many clients…

Chasing business: Prioritizing potential business opportunities can be challenging, but virtual assistants can help with the process…

Industry knowledge prep: With limited time to keep up with industry news, some small businesses have turned to virtual assistants to keep tabs on the most important happenings. Many executives then use the industry information to update their Twitter feed or bring up interesting developments in conversation with customers and prospects…
Really great article; glad I ran across it! Thank you Alina Dizik

 
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Posted by on December 29, 2013 in Let's Share...

 

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