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Website Design tips

Website Design tips

Website design is difficult for many small businesses. It takes up time that most thriving businesses don’t have.  Read on for 5 basic website design tips, and reach out to The Write Hand LLC when you get stuck!

5 killer web design tips that will make your life easier

Originally written by Skillcrush

website design

We all want to have a beautifully designed website and yet, it’s surprisingly hard. So what is it that great designers know that the rest of us don’t?

The key to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.

Let’s make sure this never happens to you.

1. Learn the fundamental rules of type design
The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.”

And the great news is that type designers have spent the past five thousand years perfecting text design, and there are a few golden rules that all websites should adhere to:

For headlines:

  • Make them bold and easy to scan

  • San serif typefaces are great for headlines because they are stark and easy to read at larger sizes

For body text, you want to maximize legibility:

  • For lots of text opt for a serif typeface

  • Make the font-size much larger than you think is necessary, we recommend 16 px at minimum

  • Lines should never be more than 50-60 characters long

2. Pick a solid typeface, and maybe one with a touch of whimsy
Now, don’t get us wrong, we love Helvetica as much as the next designer. When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.

Colin Nederkoorn, founder of Customer.io says that recently, “Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice. They probably won’t make a movie about it, but if you want a sophisticated sans-serif typeface that the lay(wo)man won’t recognize, give Proxima Nova a shot.”

Some other good choices are Montserrat and Merriweather Sans.

website design

3. Pick a three-color palette & then stick to it!
When it comes to picking a color palette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.

“I prefer neutral palettes that use a strong accent color in a bold way,” says Mike Fortress designer at Oak Studios. “Perhaps a white background (#fff), a not- too-dark text value with a little hue in it (#45585f), and a strong accent color (#4e5fff). But,” warns Mike, “Be careful with that last color!”

Check out Adobe’s Kuler tool for picking colors, or get inspired by the collection of palettes at Colour Lovers.

4. Make sure your photos are the right size
Remember, the web is pixel based, so if your image isn’t large enough it’s going to look pixelated.

“When you are looking for images on Google or iStock, make sure to get the proper size” says designer Kristina Zmaic. “Photo clarity adds a lot of credibility to a site, even if they weren’t taken by you.”

If the image is too small, don’t use it!

5. When in doubt, give it space
The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.” In particular, says Kristina, it’s important to avoid overwhelming users with walls of text.

“Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.”

If there is one golden rule of design it’s this: pick your aesthetic and stick to it. Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.

Read more website tips here.

 

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Business By Mr. Rogers??? 

So I was searching around YouTube for something totally different and found this unique remix featuring Mr. Rogers. If you really truly listen to the words of the song you can apply this to so much stuff in your life. Be inspired, use your mind, and chase your dreams. Whether they are personal or business, dreams can only come true if first try … and maybe try again, and again, until you get it right. https://youtu.be/OFzXaFbxDcM

 
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Posted by on June 8, 2017 in Let's Share...

 

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Starting a Business After 40: Part 2 – Getting Experience within Your Niche

Starting a Business After 40: Part 2 – Getting Experience within Your Niche

The Write Hand, LLC is a Virtual Assistant Company

At The Write Hand, LLC, we are dedicated to helping small business owners eliminate and manage all sorts of administrative tasks. We have assistants with a variety of talents enabling us to create and maintain websites, create and distribute all manners of marketing collateral, down to simple tasks like scheduling, email clean-up, travel reservations and so much more. We like to share articles of value when we come across them and we hope you’ll enjoy this one…

Starting a Business After 40: Part 2 – Getting Experience within Your Niche

From Kabbage – Click Here For Full Article and Credits

In Part 1 of this series, we discussed identifying your niche to help you better serve your customers. By narrowing down the products or services you offer, or by whittling down the scope of who you serve, you can quickly become an expert in your niche.

But if you don’t have a ton of experience in that niche, how can you get it?
The good news is: the more work you do with that laser light focus, the faster you’ll attract more business in your niche market. The key is knowing what projects to take on, and which types of customers to work with. It may take a little more work upfront, but your efforts will quickly snowball, and you’ll have more business than you know what to do with in your little niche!

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Start by Saying No

It’s daunting when you first start working within a niche; you’ll still get inquiries for projects outside of what you want to focus on, and turning them down feels like leaving money on the table. However, it’s the first step in freeing up your time to spend more energy on attracting your niche.

Make sure the verbiage on your website reflects your recent shift to a new niche. You shouldn’t say that you write press releases if your marketing firm now only focuses on blog content. This will deter any people outside of your niche focus from trying to hire you. And conversely, make sure your website does reflect that you cater to your new niche.

If you do have someone approach you for services you no longer offer, politely explain that you no longer offer them, and redirect them to a colleague who can help.

Look at What You’ve Already Done

You likely chose your niche based on your past experience, in which case, you should already have a small portfolio of work to start with. Highlight results your work has garnered on your website so people know you have experience with this niche.

It’s also a good idea to reach out to past clients to let them know you’re focusing exclusively on the types of work they’ve hired you for in the past. Knowing this may spur them to hire you for additional projects or let others in their field know. Don’t be shy about asking them to refer you to others in that industry who you may be able to help with your services. After all, word-of-mouth marketing is one of the best ways to attract new business!

Consider Pro Bono Work

If you’re simply not attracting the kinds of work you want to in your niche, look to companies you could offer free work to in an effort to build up your portfolio. The benefit to working for brands for free, in addition to adding to your proof of skills, is that you can pick the brains of the exact types of people you want to hire you. Getting free advice from them is priceless, and will help you learn to market to that audience (something we’ll discuss in Part 3 of this series). Heck, the companies you provide free work to might end up hiring you in the long run if you do a stellar job!

Look for Gaps to Fill

Even in a niche, you may have competitors. Spend some time reading blog content and books, as well as browsing the competitions’ offerings to see what’s missing. Because you have a unique perspective, as well as your own experience, you might see right away that no one, for example, is offering experiential marketing for tech companies. If you have experience doing this, you can make that your focus.

By working around what other businesses are already offering and finding your own niche services, you can quickly ramp up your skills as more and more people come to you for what they can’t get anywhere else.

Write to Learn

While it doesn’t provide experience in your niche directly, regularly writing content on your niche will make you smarter on the subject and show off your thought leadership skills. Writing blog content on your own blog as well as guest blogging on sites that attract your customer will help you leverage your knowledge, as well as sharpen your understanding of your niche.

You might go on with your writing, if you aspire to be an author (another fantastic marketing tactic). First, research to see what, if any, books already exist on your niche. The more specialized your niche, the fewer books there will be, leaving you with ample opportunity to flex your expertise as an author. Make your book really insightful and useful to your target audience, and you literally will be able to say you wrote the book on [your subject]!

The more you work on projects in your niche, the more you will attract, just like the Law of Attraction says. Like certainly does attract like!

– See more at: https://www.kabbage.com/blog/starting-business-40-part-2-getting-experience-within-niche/#sthash.TPvfBoNg.dpuf

 
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Posted by on February 24, 2016 in Small Business News

 

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10 Financial Mistakes Rich People Never Make

10 Financial Mistakes Rich People Never Make

As a business owner it takes a lot of guts to reach for the stars and accomplish your dreams. And we’ve all heard it before, anything worth doing, is worth doing right. So when you are building your dream of business ownership, be smart and invest in yourself.

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10 Financial Mistakes Rich People Don’t Make… shared by your custom shirts resource

I hear people giving financial advice all the time. Most of them aren’t rich.

Those who are rich would disagree with what many charlatans preach. The other day, I came across an article proclaiming, “Skip your lunch, don’t buy expensive coffee, cut your hair less often.” This is a horrendous way to live your life and it promotes poverty. It’s smart to be thrifty, but you don’t want to be cheap. You should never do anything that will deprive you from your joy.

I promote prosperity–and taking away these simple pleasures will not make you rich. It will drive you to be more frustrated from these unrealistic disciplines. Most of these hypocrites who profess these antics haven’t even made it financially. They just sit at a keyboard in a delusional manner, waiting for a payday that often never happens.

Financial advice is freely given by most people, but most of it is horrible. Conversely, the words you are currently reading are written by someone who is a self-made millionaire. Therefore, watch whom you learn from, for it is in your best interest (pun intended).

If you’re naturally a hard worker with a great career and have been diligent in all your affairs, you can have prosperity now. However, you might be asking, “Why haven’t I made it yet?” The answer to this question is in the way you think, feel, and act toward your money. Making better choices with your money can turn your life around.

There are certain financial mistakes that rich people never make. The journey in becoming rich will require you to make a few mental changes in your behaviors. Once you make these adjustments, you will begin to see the progress as your create more positive results in your life. Acquiring wealth is a great goal, but who you become in the process is even more worthwhile.

Here are 10 financial mistakes rich people never make:

1. Not Investing in Yourself
America’s first millionaire, Benjamin Franklin, was known for saying, “An investment in yourself pays the best interest.” Often, people depend on their employers to buy them books, send them to seminars, or provide them with coaching. However, you must take your education into your own hands if you want to prosper. Invest in yourself.

2. Over-Entertainment
Yesterday, I popped into a local Dave and Buster’s to see the grand opening. It was crowded with hundreds of young adults (ages 21-35) who were wasting precious time and money. Most people spend 30-50 percent of their paychecks on entertainment, while they temporarily escape the realities of life. Instead, rich people use that time and money to fund their dreams.

3. Buying on Credit
Many people purchase objects they can’t afford with money they don’t have to impress people they don’t like. This tragedy decimates many people, leaving them with a hopeless feeling when they repay their high-interest loans. If a person hopes to become rich, they will use their credit cards for growing and promoting their business, not funding personal expenditures.

custom shirts4. Hiding From Your Spouse
Millions of married couples don’t talk about money. It makes them uncomfortable, which sometimes leads to arguments. However, you cannot get rich unless you disclose your financial precepts with your spouse. Money is only multiplied when love is in the mix and both members of the household have a clear understanding about their finances.

5. Mortgaging a Home
Some “rich” people mortgage their homes, but they aren’t really rich. Mortgaging your home leads to an endless battle of re-financing, bill-paying, and inflation. When you mortgage a home, you’re likely to pay twice as much asthe original price! Rich people rent until they can buy their house with straight cash, like I did.

6. Traditional Retirements
Our retirement system is a joke that must be evaded by those who want to become rich. If you’re depending on mutual funds, 401(k), and certain life-insurance policies, you’ll do better boarding the Titanic. Plus, if you’re saving money to enjoy it for your sixties, that’s like saving up sex for retirement! Instead, build your fortune while you are young.

7. Buying Inferior Goods
Price shoppers and coupon clippers will hate this, but when you buy shoddy goods, you get shoddy results. If you live by the price, you die by the price. Instead of buying what is “cheap,” buy the best goods that are available. Rich people know that buying a $40 shirt which will last for four years is better than buying a $10 shirt that must be replaced every year.

8. Lack of Enjoyment
Consumerism is funny. During 50 weeks at work, people think about vacations and when they finally get their two weeks, they only think about work. The truth about becoming rich is that you must enjoy the money that you already have, whether it’s $10 or $100. Your money will only expand if you appreciate it and think about how you can enjoy it more. You’ll always get more of what you enjoy.

9. Not Saving
Most people blow their money on miscellaneous goods. When they see ‘X’ amount in their bank account, they automatically think of what they “need” and purchase it immediately. However, this impulsive behavior must be eliminated. Rich people save at least 10 percent of what they earn and rarely take out personal loans for themselves, even if they think they need it. Save.

10. Working For Money
The majority of people in this world work for money, but rich people let money work for them. They know that their money will be a byproduct of the service that they render to the marketplace. Rich people also acknowledge the fact that their material wealth is the sum total of their entire contribution to society. That’s why they never work for money.

Making these mental shifts can dramatically alter your life. When you start changing your financial habits and avoiding these mistakes, you will be on your path to be rich. Remember, it’s not what you acquire that makes you rich, but who you become in the journey. And of course, I hope to be your neighbor one day; maybe I’ll invite you to my home!

Original Article by Daniel Ally on Entreprenuer.com

 
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Posted by on January 7, 2016 in Marketing and SEO

 

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Is Ghostwriting Ethical???

Blog for Business

Blog for Business

In researching some business information I was derailed momentarily when I came across an article in Forbes that proposed the question: “Is Ghostwriting Ethical?” In all of my works as a ghostwriter, I never once thought I was unethical. Of course, that is because I collaborate with my clients to ensure the message they want to convey is reflective of their thoughts, lingo, and experiences. In the case of writing informational blogs for clients; I research a topic that the client dictates and then write an article accordingly. It’s so very true that not everybody has a firm grasp or passion for writing such as I and other writers do. In the case of The Write Hand, LLC and the ghostwriting services that I provide as a Virtual Assistant; I can always ensure my clients that my work is original and well crafted.

In the article from Forbes, authored by Cheryl Connor on 3/13/14; I have to say that I agree with the manner in which she lays out what she feels is ethical or unethical when it comes to ghostwriting. In particular, these two paragraphs summarize the jest of the question/answer; but to read more on the subject from Cheryl, please visit the article in Forbes by clicking here…

Quoted from Cheryl’s article in Forbes on Ghostwriting:

Collaboration with a professional writer is a wonderful concept and a tremendously effective means of getting the great thinking of a great leader into the words and format that will be interesting to readers, and will make the material memorable and compelling to share. In the world of communication, it’s an extremely valuable service, whether for a book, an article or a speech.

However, Ghostwriting, when it means the creation of material without the participation of the represented author, or without disclosing having utilized a ghostwriter, is a terrible idea, and in my opinion, an ethical breach, especially when non-transparent ghostwriting is used to promote a leader’s or public figure’s image or brand.”

Ghostwriting

Ghostwriting

 
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Posted by on April 3, 2015 in Ghostwriting

 

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