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6 Tips and Tricks to Get the Most Downloads for Your App

6 Tips and Tricks to Get the Most Downloads for Your App

Okay folks, this helpful article teaches you ways to use search optimization to get the most downloads for your app. SEO is so important and I use it to help my clients with their blogs/social media. Read on for the tips..

6 Tips and Tricks to Get the Most Downloads for Your App

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Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons:

According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive for your mobile app.
It’s free! If you have a solid app store optimization strategy and execute properly, you will get tons of organic and free installs to your app.

Here are a few tips and tricks:

1. Choose the right title.

The title of your app ranks more heavily than the rest of the meta-data, so choose it wisely. Make sure you target words in your title that you want to hit the most, words that you’re confident about. Tools like SensorTower and AppAnnie can provide you accurate traffic volumes and difficulties of certain keywords. Also, make sure you don’t keyword stuff the title; the app store will reject your app.

2. Select situational keywords.

Depending on how many downloads and how much traffic your app is already getting, you must adjust your keywords. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you are just starting up an app that nobody knows about and isn’t getting featured, I recommend choosing keywords that have a low difficulty level and medium traffic (according to analytic tools like SensorTower or AppAnnie). There are likely some keywords that are gems that others are not targeting and may have decent traffic.

3. Localize by country.

As every app store is separated geographically by country, it is really wise to localize your app to optimize it for discovery across different languages. The app store allows you to change the meta-data within your app depending on which country is searching for your app. Some companies have used a mixture of Google translate and native speakers to help localize their apps, so it shouldn’t be too difficult for you to localize as well. Localization is a huge aspect of having an effective presence globally. Just think of all these untapped markets that you can reach and how easily you could acquire more users with these markets.

4. Use powerful images and wording.

Once people are able to discover your app, the rest is up to how well your app listing converts into downloads. To optimize conversions, you must use beautiful images to entice users to want to download your app. Make sure to include the most attractive aspects of your app and to include captions in the pictures as well. You’d be surprised at how a simple tweak of an image or word can translate in terms of conversion percentages.

5. Pay attention to ratings, reviews and the description.

When was the last time you downloaded an app that had one star? Ratings and reviews don’t factor in as much to discovery as the keywords and the title, but they do have a huge impact on conversion rates. Users are probably more likely to download your app if it has received a large number of positive reviews. Make sure to also include an interesting and enticing description to explain to users what your app does!

6. Follow the data.

App store optimization is an ongoing process that takes experience, time and testing to get right. Make sure to thoroughly test out keywords over periods of time, and also test out the images/description of your app to see which ones are converting the best. At the end of the day, data doesn’t lie, so make sure you follow the data and find out what works for your app specifically.

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What Can I Delegate to a Virtual Assistant by The Write Hand, LLC

Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky. When considering a virtual assistant, I suggest that you start with a list of tasks that take away from your main business goals. What are you doing that could easily be accomplished by somebody else?

Working remotely is rapidly becoming appealing to employees and employers. Both are finding and capitalizing on the many rewards. Employees are broadening their horizons, working flexible schedules, and finding greater work/life balance; thus creating a happier and more successful employee. Employers are realizing economic savings with the reduction of overhead and better output from employees that are truly enjoying what they do. Virtual Assistants are just one category of remote workers but they sure can save you a lot of time and aggravation.

Certainly running your own business can mean burning the candle at both ends. How many times have you been so overloaded that you just didn’t know which way to go next? Wouldn’t it be great to have your own virtual assistant? Well you can!! No, I don’t mean an assistant that shows up at your door Monday through Friday from 8 to 5. I’m talking about an assistant that is ready when you are, can do a lot or a little; an assistant that you keep in your back pocket for one off tasks or maybe a steady 2-3 hours a week to free you from pesky administrative chores.

No matter if you’re running the race in corporate America or forging your own path in entrepreneurship; a quality virtual assistant can be an economical and beneficial facet of your success. Sometimes, all you need is an Ah-Ha moment to get the wheels spinning…

 
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Posted by on April 11, 2015 in Let's Share...

 

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Blogging w/ WordPress at MindFlow Cafe

Blogging Effectively

Being a Virtual Assistant I don’t often get to be in front of my clients. Since using MindFlow Cafe as my WiFi ‘go-to’ place until I leave for The BROAD journey, not only have I picked up a steady client, but I got the opportunity to join forces with their mission and teach a class on Blogging with WordPress.

Today I taught some new bloggers the in’s and out’s and the tips and tricks of blogging. We covered a great many aspect of beginner and intermediate blogging.

Ursula teaching a Blogging ClassSetting Up Your Blog

Posting w/ Pics and Vids

Back Links, Keywords, Open in New Window

Search for Yourself

Be Unique but not too Far Out

Reading your Stats

Oh the list goes on and on. Blogging is a great tool for sharing information on any subject you find interesting, and believe me, if you like there’s others that will too. Reaching your target audience can take a little time and effort, but with the right knowledge and self determination; you’ll be a Blogging Guru in no time.

I guess I forget that not everybody knows what SEO is; Search Engine Optimization. Folks really found great value in the SEO portion of the session and in the fact that you really need to be sure at least the first 150 words of anything you post should always be unique. Typically this would be the case naturally, but with some businesses they think if they recycle the same message over and again, they make their lives easy. NOT SO!!!  You simply find yourself lost in the Google Sandbox or becoming a “bad neighbor” and will not make your way to the top of search engines.

Oh so much information, but I really enjoyed teaching this class and I greatly appreciate the opportunity that MindFlow presented me. In fact, I’ve been working from MindFlow for well over a month and have even gotten a client out of the deal.

So yeah, score one for The Write Hand and for MindFlow – network, network, network.

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Ursula teaching a Blogging Class

 

 
 

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Out of the Google Sandbox and to the Top of the Search

Introduction to Sandbox

For a considerably long period, Google happened to provide new sites with a temporary boost, known as “fresh boost” or “new site bonus.” But recently this search giant seems to have set a new trend in place for Search Engine Page Rankings (SEPRs). It was found that that Google SERPs of brand new sites turned out to be pretty pathetic after the initial glorious days at the top of the search rankings. This phenomenon is popularly referred to as Google’s Sandbox.

Google’s Sandbox is like quicksand

Though “Sandbox” sounds pretty pleasant, it very much resembles a quicksand than a playground as suggested by its name to many web professionals.

When a new website is indexed in Google, it gets propelled to the top of the SERPs charts for a short yet glorious time, and then, slides downhill only to be buried deeply in the sand at Google. In other words, Google’s Sandbox is about a brand new website being placed on probation, or a hiatus or in a moratorium and kept lower than expected in searches, before being given full value for its incoming links and content.

How does Sandbox affect your website?

The Google’s Sandbox is said to be a filter placed on new websites to discourage spam sites from rising quickly, getting banned, and repeating the process. Websites in the Sandbox does not receive good rankings for its most important keywords and keyword phrases. The new website will be there in the result pages, but it does not rank well no matter how much original, well optimized the content is and how many quality inbound links the site does have.

Which websites are vulnerable to the Sandbox?

While all types of sites can be placed in the Sandbox barring a few exceptions. The problem appears grave for new websites seeking rankings for highly competitive keyword phrases. More competitive keyword driven Websites seeking rankings in highly competitive searches are likely to be in for a much longer duration.

How long does a site remain buried in the Sandbox?

Hiatus in the Sandbox varies from one to six months, with three to four months being the average stay time frame. It has been observed that less competitive searches are given the much shorter stay, whereas hyper-competitive keywords often get sojourn in the sand for six months. The most frequent time of burial is said to be about three months for most search terms.

What distinguishes sites trapped in the sandbox with Google’s penalty?

Sandbox is a Google-only event. Many folks while they see good rankings in Yahoo and MSN Search of their sites mistakenly believe that they have triggered a Google penalty. However this is generally not the case in point.

Sites penalized by Google do not appear in the Google search engine results pages for even the less important searches. Moreover, sites which have invited the wrath of Google show no page rank, and have a grey bar on the Google Toolbar. And none is true in case of sites mired in the Sandbox.

Google’s Sandbox: Letting website grow to its natural evolution

Google is looking ahead for Websites that offer quality content. It is an effort to prevent spammers from creating web sites that are just a flash in the pan, and to discourage the violation of Google’s Webmaster Guidelines which was not an exception in the past, to say the least.

Google’s Sandbox has deliberately been instituted to put a check on the use of throw away spam sites to build early traffic, and to slow down the purchase of expired domain names, among other things.

Google continues to strive that its ranking algorithm, inbound links, original content rich with keywords, and the use of anchor text are not tampered with for a short term gain severely affecting its credibility and quality standards. This stand is driven by the vision of Google that Website should grow gradually to its natural evolution.

Getting grounds before getting grounded in Sandbox

Getting grounded in the Sandbox is almost near-universal for sites. So, it is the best to be prepared for the eventuality. Planning ahead to be buried in the Sandbox may lessen the damage, using the time to your best advantage. To keep the Sandbox filter from causing severe harm to your online, and even your offline business, employ the following strategies:

– The sojourn in the sand may be cut short to a degree by purchasing and sending live a website, before it is ready for prime time.

– Make it sure that you add as many incoming links as possible to get keep on adding content to your site. Do anything but increase your site’s appearance on the Internet

– Purchase and register a domain name and park it. By so doing, some of the sand time will be run through the Google hourglass, before your site is ready for launch. In the meantime, you can be preparing content when your site goes public

– Plan the time of your website launch to have the Sandbox time period passed off when your site needs high search engines rankings the most. Plan for entering the Sandbox by putting your site live at least three months earlier than expected.

Rising from the moratorium: Key strategies that really work!

All your apprehension and concern apart, your stay in the Sandbox is simply an excellent opportunity to improve upon your site, and enrich it the way Google will never ever refute to accept in the top rankings. You can dig in the sand to carve out a niche in your site optimization.

Here’s how you embark …

– Use the time in the quicksand to add incoming links to your website whilst you are in Sandbox. Better still, if you can employ a link exchange strategy right at this time.

– Reach out to useful directories as good sources of one-way links, additional Page Rank, and potential visitor traffic. Submitting to the various Internet directories, including The Open Directory Project, is quite advantageous in the long term

– Design and develop promotional and marketing strategies for your website to raise and maintain traffic levels during your hibernation in the sand.

– Building a community, or building strong inbound links through partnerships pays better off. If you establish traffic sources outside of search engines, you will see a welcome increase in your traffic levels once you get out       of Sandbox.

– When you got trapped in Google’s sand, you may put aside a budget for an Adwords Program, i.e., Google’s pay per click advertising program. This will, of course, help you out in getting exposed and promoted on Google as well as many search and contextual partner sites

– Prefer not to discount traffic from other search engines such as Yahoo, Ask Jeeves and MSN, all of which do not seem to have any type of Sandbox. It may work pretty fine because sites that have well “on the page” search engine optimization do very well in these engines.

What do you need the most while in the Sandbox?

Right Strategy Mix, Time and Patience

The Sandbox is not something you are eventually doomed to. It is not the ringing of death knell for your site either. It is not aimed to hold you back from succeeding.

Time and patience are your best friends while faced with this predicament providing that you execute the right strategy mix. You may not need to pull all the hair out of your head. Adding some powerful incoming links, with strong link anchor text, and adding relevant and rich keyword, and fresh content will help your site rise from the Sandbox, sooner than the later.

 
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Posted by on December 17, 2012 in Marketing and SEO

 

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