10 Marketing Questions
Every business should be in-tune with their unique marketing needs. This article was shared privately so there’s no link, but I sure hope you enjoy the content. And remember if you need help with your marketing, your online presence, accounting, or other services; keep our Online Business Management and Virtual Assistant Network in mind. At The Write Hand, LLC we strive to be your one-stop for all your business needs.
10 Marketing Questions
Here are 10 questions to consider before writing a marketing plan. Even if you have a marketing plan it is a good idea to review these questions on a regular basis. Hopefully, you’ll be able to make time to at least consider the questions, or better yet write the answers down. This week engage your employees and others (not necessarily customers) who know your business well. Take particular note of differences of others’ responses to your own.
We’ll take a look at 10 more questions next week.
1. Describe your business in 30 words or less.
Listen for: Other adjectives that you didn’t think of and specific skills/abilities that may make you unique.
2. SWOT Analysis – Outline your business’ Strengths, Weaknesses, Opportunities and Threats.
Listen for: Contradictions or misconceptions from your own perspective. An outsider’s view can be very helpful.
3. What is your mission statement/vision?
Listen for: Your employees to either mimic or say the opposite of your vision. This is an opportunity to get the staff on the same page.
4. Where was the business 10 years ago and where do you envision it 5, 10 and 20 years from now?
Listen for: No one can predict the future. What are your managers and personal contacts thinking?
5. Who is your clientele?
Listen for: Again, another point of view. Maybe your counter staff sees your typical customer very differently than you do.
6. What was is the best thing you have heard a customer say about your business?
Listen for: Something you’ve never heard before.
7. How about the worst thing you have heard?
Listen for: The thing you don’t want to hear.
8. How have you obtained most of your business?
Listen for: The unexpected. Unless you have been proactive in tracking new customers, you may be surprised.
9. How frequently do you communicate with your current customers and how?
Listen for: The comment that you don’t communicate enough and through the right channels.
10. Who are your competitors?
Listen for: Another surprise. It may not be the drycleaner down the street. It may be that there are consumers out there that don’t understand the benefit of using a professional clothing care specialist.