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Website Design tips

Website Design tips

Website design is difficult for many small businesses. It takes up time that most thriving businesses don’t have.  Read on for 5 basic website design tips, and reach out to The Write Hand LLC when you get stuck!

5 killer web design tips that will make your life easier

Originally written by Skillcrush

website design

We all want to have a beautifully designed website and yet, it’s surprisingly hard. So what is it that great designers know that the rest of us don’t?

The key to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.

Let’s make sure this never happens to you.

1. Learn the fundamental rules of type design
The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.”

And the great news is that type designers have spent the past five thousand years perfecting text design, and there are a few golden rules that all websites should adhere to:

For headlines:

  • Make them bold and easy to scan

  • San serif typefaces are great for headlines because they are stark and easy to read at larger sizes

For body text, you want to maximize legibility:

  • For lots of text opt for a serif typeface

  • Make the font-size much larger than you think is necessary, we recommend 16 px at minimum

  • Lines should never be more than 50-60 characters long

2. Pick a solid typeface, and maybe one with a touch of whimsy
Now, don’t get us wrong, we love Helvetica as much as the next designer. When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.

Colin Nederkoorn, founder of Customer.io says that recently, “Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice. They probably won’t make a movie about it, but if you want a sophisticated sans-serif typeface that the lay(wo)man won’t recognize, give Proxima Nova a shot.”

Some other good choices are Montserrat and Merriweather Sans.

website design

3. Pick a three-color palette & then stick to it!
When it comes to picking a color palette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.

“I prefer neutral palettes that use a strong accent color in a bold way,” says Mike Fortress designer at Oak Studios. “Perhaps a white background (#fff), a not- too-dark text value with a little hue in it (#45585f), and a strong accent color (#4e5fff). But,” warns Mike, “Be careful with that last color!”

Check out Adobe’s Kuler tool for picking colors, or get inspired by the collection of palettes at Colour Lovers.

4. Make sure your photos are the right size
Remember, the web is pixel based, so if your image isn’t large enough it’s going to look pixelated.

“When you are looking for images on Google or iStock, make sure to get the proper size” says designer Kristina Zmaic. “Photo clarity adds a lot of credibility to a site, even if they weren’t taken by you.”

If the image is too small, don’t use it!

5. When in doubt, give it space
The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.” In particular, says Kristina, it’s important to avoid overwhelming users with walls of text.

“Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.”

If there is one golden rule of design it’s this: pick your aesthetic and stick to it. Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.

Read more website tips here.

 

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How to make Email Marketing Campaigns Successful…

How to make Email Marketing Campaigns Successful…

Email iconWith internet / email marketing clearly being a huge play for businesses it’s critical that your messages are crafted in such a way that you get maximum open rates and does not bring about violations that can be costly. So how do you ensure your business stays on task in reaching your target audience? It’s rather simple but first evaluate what goes into an email marketing campaign.

Email marketing usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately. Madison Logic posted global data in April 2014 that claimed 122 billion emails are sent every hour.

Email marketing can be carried out through different types of emails:

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender”, along with a few other narrow definitions of transactional messaging.

Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).

Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.

Email marketing is popular with companies for several reasons:

An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing. Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.

Disadvantages that companies find in their email marketing:

A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered. Companies considering the use of an email marketing program must make sure that their program does not violate spam laws and if they are not familiar, inadvertent violations may occur.

So now, how do you do it right so that your business puts out a successful marketing campaign? By employing a knowledgeable resource that uses a trust worthy and respectable marketing platform you help eliminate the risk of violations. Further to that, you want to be sure that your resource is knowledgeable in the means of crafting your message and the very first words your client (or potential client) will see is your subject line. You have to start at the beginning and a solid foundation with your resource is your ticket to successful email marketing campaigns. Many small to medium businesses already have a database of clients that they simply are not utilizing. Keeping your business name on your clients’ radar is key to repeat business. A top-quality virtual assistant can help your business produce these successes.

At The Write Hand, LLC we use a reputable email marketing platform that is in full compliance with CAN-SPAM. We have the knowledge and expertise in crafting successful messages that engage your clients and result in high open rates. Contact us at: the_write_hand@yahoo.com for a free consultation and we can help you get your email marketing campaign up and running swiftly.

So many Options... Let's Get Started Now!!

So many Options… Let’s Get Started Now!!

 
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Posted by on March 23, 2015 in Marketing and SEO

 

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