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17 Apps Every Entrepreneur Needs in 2017

17 Apps Every Entrepreneur Needs in 2017

Being an entrepreneur with my Online Business Management and Virtual Assistant network, I was quite curious when I read the title of this article. But them I was rather shocked when I read the list of apps. I don’t use any of the apps listed and I am a rather successful entrepreneur; go figure. I’m going to check out some of the apps in this article and see how they fit into my life and my company. I’d also like to add a few apps that I find exceptionally helpful…

Pages for FB – I manage a lot of client FB business pages and this app is a one stop way to keep them all straight without having to go to my own FB; this keeps me from getting side-tracked by my own FB shenanigans.

Groups for FB – Similar to Pages but as the name implies it helps you manage all the groups you’re in on FB. Again, I can manage these groups or post in these groups as needed without getting sucked into the FB vortex.

RoboForm – I have a boatload of logins and passwords for myself and all my clients. This is a password and auto refill app that helps me keep everything straight and gives me access to all my passwords across many devices. The security is above great and highly recommend this app.

HootSuite – With all the client social media we manage, HootSuite is a wonderful tool I can use from my laptop or iPhone. We are able to make social media posts to a boatload of social feeds such as FB pages, FB groups, LinkedIn, LinkedIn groups, Twitter, and so much more. You can setup your posts immediately, a future date, or even allow HootSuite to choose the best time for the most traffic.

DropBox – I have loads of information that has to be saved for myself and clients. This is a cloud based platform for saving all your files. Once you set it up, it functions just like your folder in Windows; no need to go to the web-based platform unless you have a unique reason to do so. For iPhone, with one tap you can download your pictures and save them at any time. This is awesome considering how many photos I take. I save them and then delete the ones I don’t need access regularly; saving value space in my phone’s memory.

BaseCamp – I recently purchased a subscription to BaseCamp and I swear it’s a fabulous project management tool. Whether using it on my laptop or my phone; I can be in constant communication with my team. BaseCamp is a wonderful way to setup clients and projects while assigning tasks and so much more. It keeps me and my clients project well organized and keeps my team on task and on schedule.

17 Apps Every Entrepreneur Needs in 2017

If you’re like most people in business today, there always seem to be a million things on your to-do list and you don’t know where to start.

You need to conduct research, streamline collaboration, increase communication, sell your wares, reach your fan base, log your time and keep track of your accounts, to mention just a few. How the heck will you do it all? Well, there’s an app for that.

In fact, there are quite a few. Here are the top 17 apps every entrepreneur should be downloading to make the most of each day.

1. Accompany
Touted as a virtual “chief of staff,” Accompany does all the research necessary to prep you for big meetings by emailing you a concise briefing beforehand. It provides you with all the pertinent information you will need to succeed in any situation. Accompany works by connecting to your Google or Microsoft email account, your mobile calendar and your Facebook and Twitter accounts. It examines your personal data and goes through biographies and other information online to create summaries of each of your contacts.

2. Pocket
This “save for later” app allows you to file away useful articles, interesting videos and any other content that you want to hang on to for future use. When you find something you want to view later, simply put it in your Pocket, and you’ll be able to access it from your phone, tablet or computer, even without internet access.

3. Slack
This team communication tool gathers group exchanges into one place, making information instantly available and searchable wherever you go. This cloud-based collaboration application began as an internal tool used by a now-defunct online game. Slack is currently the fastest-growing B2B application, used by over 4 million active users every day.

4. Motivation Daily & Positivity
If you are looking for a daily dose of motivation to keep you on track to achieve important goals and big dreams, this app is for you. It comes in a streamlined, simple format, which includes perfect quotes to keep you focused when you’re tempted to slack off. Whether you’re pursuing health and fitness goals, prepping for a major project at work or school, or just need some inspiration, this app will help get you there.

5. Buffer
As a powerful social media publishing tool, Buffer streamlines the process of reaching your fan base by making it easy to schedule content on social media. It helps increase your reach by ensuring you get the most out of each post. With one click, you can share content across multiple social networks and ensure that it’s posted at the optimal time so more followers will see your updates.

6. Salesforce1
Salesforce1 empowers you to connect directly with your customers and run your business from your phone. It channels all your customer information into a single, integrated platform, enabling you to build a client-centered business that includes marketing, sales, customer service and business analysis. This gives you a more complete understanding of your customers, allowing you to drive your business’s success and make smarter decisions from anywhere in real time.

7. Square
Square credit-card processing works for any size business, and is easy to do from anywhere. Square allows you to accept Visa, MasterCard, Discover and American Express, all for one low rate. Once you sign up, they will send you a free magstripe reader (their newest reader even takes chip cards). Or you can use your iPad in a Square Stand for countertop sales. The Square Register app also includes other useful tools to help you manage every area of your business.

8. Toggl
Toggl is an insanely simple way of tracking and logging your time that eliminates the need for timesheets. This app allows you to track time from a browser, computer or smartphone so you never again lose a minute of billable time. You can organize your time by project or tag, and mark as billable. If you forget to turn it on, just enter the time later.

9. Trello
Trello is collaboration tool organizes your projects into boards, lists and cards so you can better prioritize work and life. At a single glance you can see what’s being worked on, who’s working on what and where in the process a project is. It makes project management–which can include work assignments, family chores or travel plans–easy and enjoyable.

10. MobileDay
This one-touch dialing app gets you into all your conference calls on time and unflustered. With MobileDay, there’s no more searching for misplaced conference call PINs or passcodes. The app auto-syncs with your iOS or Android calendar and plugs you into your calls with one click, so you can connect to that business call from anywhere.

11. Workflow
Workflow allows you to connect the best features of your applications, so you can combine multiple steps across a number of apps into a single tap. With Workflow you can create shortcuts, manage your media and share content. It has been lauded as the “Swiss Army knife” for completing complicated tasks, and basically feels like you’re designing your own app (but much easier).

12. Box
Box offers a simple, secure way to share files and collaborate with coworkers, customers and partners. It allows you to centralize your files, keep your team on track and simplify workflow, not to mention ditch email attachments. You can create, edit and review documents with others in real time from anywhere and on any device, and can view full documents without needing to download the file first.

13. Wunderlist
Wunderlist helps you tick off your personal and professional to-do list by getting your life in sync and making it easy to share your lists. A cloud-based task-management application, it makes sharing grocery lists, working collaboratively on projects or planning household activities and vacations easier. It syncs with your phone, tablet and computer so you can access your lists from anywhere.

14. CloudMagic
If your inbox fills up quicker than a sinking ship takes on water, you need CloudMagic. This email management application is known for its searching capabilities, cross-platform capabilities and user interface. It can scour all of the email you’ve ever received to locate exactly what you’re looking for. It supports multiple accounts, and even includes a feature called Cards, which connects services like Evernote, Pocket, Trello, Salesforce and Microsoft OneNote. This makes it easier for users to get the information they are looking for without leaving their email.

15. Wave
Wave helps you create and send professional invoices, estimates and receipts in seconds. It keeps your business organized and running smoothly by tracking income and expenses effortlessly, with receipt-scanning tools and bank connections. It includes a suite of online small-business software products, including direct bank-data imports, invoicing and expense tracking, customizable charts of accounts and journal transactions.

16. HelloSign
HelloSign is the easiest and simplest way to handle contracts or other agreements on the fly, because it lets you view and sign without visiting the office. This app also eliminates the burden of needing to print, sign and scan a document to be sent back. It allows you to just use your fingertip to sign any PDF file and forward it to the necessary party.

17. 1Password
Do away with all those sticky notes with your passwords scrawled on them. 1Password allows you to collect all those codes in one safe place online. This app keeps all your passwords and important information protected behind your Master Password. It has extensions or plug-ins for all the major browsers, and can securely store other things, like credit cards, bank accounts and licenses. You can save all the entries from a webpage form, so you can remember answers to security questions or other information.

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Posted by on August 29, 2017 in Entrepreneurship

 

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5 Referral Marketing Strategies

5 Referral Marketing Strategies

As a service provider/business owner, I understand the importance of gaining referrals from my clients. Referrals lead to new clients for me. I love making my clients happy and when they refer me, it expands my network. Check out these strategies to generate referrals..

5 Referral Marketing Strategies

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Referrals should be one of the top marketing strategies professional service providers focus on.

Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and a professional relationship (24.4 percent).

There are two types of referrals — experience and reputation — and your marketing strategy should target both.

Experience referrals are a direct result of working with your business. A previous client is a prime example of an experience-based referral.

Reputation referrals come from people that have heard of your business. Someone who has previously seen your advertisement or engaged with your content online is an example of a reputation-based referral.

Here are five marketing strategies to help generate more referrals for professional service providers.

1. Become an industry thought leader.
Many professional service providers have experts on staff, but they are not known names outside of their own firm. There are a few simple things you can do to position yourself as an industry thought leader.

Start by contributing consistent content on your company blog. Most service businesses will have several team members — those that take the initiative to publish helpful content can use it as a stepping stone to secure contributor and guest blogging positions on relevant industry websites. The exposure these websites provide will often be your number one source of reputation-based referrals.

2. Publish case studies and results.
Publishing case studies and results on your company’s website is an easy way to increase referrals two ways. First, the subjects of the posts will often want to share it with friends and family members, which can spark instant referrals. Second, when someone visits your website but doesn’t convert, there is still a chance they can be a valuable asset in terms of future referrals. They might not have engaged with your company, but if your published results and case studies were impressive, they might refer your business to someone that needs your service in the future.

“Publishing our case results directly on our website shows potential clients that we are results-driven, and it also helps attract referrals. If someone lands on our website looking for representation in a practice area that we don’t focus on, there is a good chance they can provide us with a referral down the line if they are impressed with our published case results,” explains Marc C. Brotman, Partner at Brotman Nusbaum Ibrahim.

3. Make your client list public.
Many people don’t want to list their clients publicly or simply can’t because of non-disclosure agreements. If the only thing preventing you from making your client list public is fear of your competition attempting to poach them, you need to reconsider.

When someone is deciding whether or not to do business with your company, a client list can give them the confidence to move forward. Also, a potential customer might reach out to a client on the list and ask them about their experience with your company. This is very simple to implement and it can be an easy way turn your client base into a referral machine. Make sure you receive written permission from any client you add to the list.

4. Focus on your specialty.
You will attract more referrals if you focus more of your marketing and branding efforts on your specialty, rather than a wide range of services. When I first launched my marketing agency more than seven years ago, we did everything under the sun. With dozens of services, we were not known for one specialty over another.

Over time, we reduced the number of services we offered, and today we only do one thing: performance-based digital ad buy management. We were also heavily involved in influencer marketing from the beginning, so we launched a separate agency to handle that part of the business. Our referrals have increased dramatically now that we have two agencies, each specializing in one thing.

5. Feature your clients in your marketing.
Steve Kappel, President of Coldwell Banker Kappel Gateway Realty explains the benefit of client-feature marketing, saying, “Including a client success story in your marketing can send you referrals two ways. First, the client will typically share the marketing piece on social media, introducing your company to his or her friends and family. This can send highly qualified leads, in the sense they are already comfortable with your company because of the close connection. Second, success stories show that your company is good at what you do. In our case, someone might see our marketing and refer a friend to use that is in need of a real estate agent.”

Featuring clients and sharing your company’s success shows that your service solves the problems a potential new client is facing. You can attract reputation-based referrals from people you don’t even know if the marketing featuring previous clients is done right.

 
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Posted by on August 15, 2017 in Marketing and SEO

 

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How to Manage Team Dynamics as an Entrepreneur

How to Manage Team Dynamics as an Entrepreneur

How to Manage Team Dynamics as an Entrepreneur

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As a biz owner, I know what it’s like to go from a start up which is a one woman team to an actual team with other team members helping me. This article gives some neat tricks on how to keep your team strong. Enjoy and share! 

Back in 2009, at a street festival in Cambridge, Mass., Todd Horton founded KangoGift alongside a team of four. What started as a concept of sending a gift to a friend via text message has since evolved into an HR software company helping to improve employee-recognition programs.

“We were successful because we were aligned to a common goal,” Horton, now CEO, told me. “We were in constant communication. We were excited about the potential and the unknown.”

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Horton and his team had earlier developed a website; they then leveraged a booth at the street festival to spark interest in their company and identify local businesses as potential partners. In the end, the team wrote 3,000 lines of code, struck deals with five local businesses and processed over 200 gifts that first weekend. They launched KangoGift in 30 days.

“When building a team, entrepreneurs need to keep in mind that people want to work on something bigger than themselves,” Horton said. “It could be a social mission — or feeling like they are working on something cutting edge that will offer an emotional benefit to people.”

Often, it’s easy for a small startup team to work together effectively. As KangoGift’s experience illustrates, founding teams can be united and driven by their shared vision for the company. However, once the company begins to add new team members, this ease of collaboration can be difficult to maintain.

Here are five approaches to teamwork you should consider:

Start thinking about teams early.
“Sometimes, when a new company is expanding, instead of building a team, an entrepreneur simply hires people for their individual technical expertise,” Rick Gibbs, performance specialist at Insperity in New York City, told me. “As a result, not much thought is given to the idea of this ‘group’ being cohesive or having the ability to work together.”

As the team begins to grow, this can lead to conflict, especially if the employees have to come out of their bubbles and work as a team yet have little in common with anyone else.

“Often, there are groups of very smart, capable people who simply clash because relatively little attention has been given to the idea of what it means to perform well on a team,” Gibbs said.

How to avoid this issue? Build a team-oriented culture from the get-go. During the interview process, hink about how job candidates might perform on teams — as opposed to hiring for individual skills alone. Especially in a startup,your first few hires will work more closely together than a more established company, so it’s essential to consider new hires’ experience with teamwork.

Also, during the interviews, ask candidates to describe specific examples of past projects they completed on a team. Include current team members in the interview process to ensure they get on well with new hires.

The tech: Building a startup team that will work well together can start with referrals, and one tool that makes referrals easier is Boon. Boon’s matching algorithms identify candidates and engage the right employees, custom rewards and gamification to inspire action. Integrations and analytics dashboards provide clarity and integrity to the program.

Foster transparency and trust.
Because startup teams can consist of people who have varying strengths and weaknesses, “Transparency is the key to success,” Seattle-based Prime Opt career coach Michella Chiu told me.

When leaders aren’t transparent with their team members, morale decreases. In fact, according to a 2015 Work Management Survey by Wrike of nearly 1,500 business professionals, 52 percent of employees listed missing information as a top stressor at work.

Transparency and trust go hand in hand. If teammates don’t trust one other, the work environment goes from being collaborative to competitive. This hurts everyone’s productivity. Set a good example by being open and honest with all team members. Communicate and share information that impacts the group.

Build a culture of trust by encouraging all employees to contribute.

“Hire great people and get out of their way,” Jacob Shriar, director of content at Officevibe in Montreal, told me. “Trust them to do good work and give them the autonomy they deserve.”

Shriar and his team recently traveled to Prague for a project, which was ultimately successful, he said he realized, because of the deep levels of trust and respect within the team.

Chiu,the career coach, agrees. “Build a solid system or set of procedures to facilitate better communication,” she said. “Make exchanging ideas easier for everyone.”

When everyone inputs ideas to the team’s successes, trust increases, not just between team members and leadership but among one other.

The tech: Social Chorus allows companies and team members to not only easily communicate in a way that helps them work together, but also to stay connected with and informed about the company.

Know how to direct energies.
When employees are asked to do something that doesn’t come naturally to them, they’ll likely expend extra energy. This can quickly lead to burnout. However, when teams are built around their complementary strengths, everyone can focus on what comes easily to him or her individually.

“It’s less about strengths and weaknesses than it is about identifying the areas an individual has the most energy for,” Karen Gordon, CEO of 5 Dynamics in Austin, Texas, told me. “This is where productive collaboration can be improved.”

Gordon explained that her company had developed its “5 Dynamics methodology” as a way of looking at work as a process, where each step requires full focus, one at a time:

Understand the complete situation, see relationships and develop creative solutions.

Build a team and excite its members about the idea.

Develop a plan using data. Create schedules, budgets, timetables, clear roles and rules. Predict problems that may arise.

Hold the team accountable for implementing the plan, then measure its performance.

Assess performance of the previous Dynamics by measuring external success and internal satisfaction within the team. Make changes to the process to improve both of these areas next time.

Build a diverse team with varying skills. Then, identify tasks based on each employee’s strengths, where he or she will excel and still feel challenged. Look at the needs of employees individually rather than focusing on creating efficiencies with blanket solutions.

“This will create a team environment that avoids burnout, fosters positivity and success and offers pathways for communication that were previously unknown,” Gordon said.

The tech: Avilar’s competency management tools identify and close critical employee skills gaps that could derail organizational success.

Show gratitude.
The greatest team in the world can become unproductive if the team members aren’t appreciated for their hard work. Acknowledge impressive outcomes of teamwork, even if it’s through a simple “thank you.”

“Any number of us working for a startup could easily find work making far more money for much bigger names, but we chose something that inspired us beyond those frills,” Divya Menon, founder of Bad Brain, in Los Angeles, told me. “When a company is truly grateful for that work and people go out of their way to write you a heartfelt text on Saturday about the work you put in, you realize how much more important that company is than just a salary or a bullet point on a résumé.”

According to Officevibe State of Employee Engagement in 2017, 63 percent of employees surveyed said they didn’t get enough recognition.

“I think it comes from a place of stress and fear, but startups have to realize that people sacrifice a lot of stability and notability to try and help out with a ‘cause,’” Menon said. “A startup is a risk for something we all believe in and think the world should have. Entrepreneurs should be really keyed into what their employees gave up to be there and let them know, meaningfully and frequently, how much it means to them.”

Encourage employee-leaders to recognize their teams in authentic ways. Lead by example to establish a culture of recognition. Thank employees often for the work they contribute individually and as a team.

 

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6 Tips and Tricks to Get the Most Downloads for Your App

6 Tips and Tricks to Get the Most Downloads for Your App

Okay folks, this helpful article teaches you ways to use search optimization to get the most downloads for your app. SEO is so important and I use it to help my clients with their blogs/social media. Read on for the tips..

6 Tips and Tricks to Get the Most Downloads for Your App

FULL ARTICLE CREDITS: click here

Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons:

According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive for your mobile app.
It’s free! If you have a solid app store optimization strategy and execute properly, you will get tons of organic and free installs to your app.

Here are a few tips and tricks:

1. Choose the right title.

The title of your app ranks more heavily than the rest of the meta-data, so choose it wisely. Make sure you target words in your title that you want to hit the most, words that you’re confident about. Tools like SensorTower and AppAnnie can provide you accurate traffic volumes and difficulties of certain keywords. Also, make sure you don’t keyword stuff the title; the app store will reject your app.

2. Select situational keywords.

Depending on how many downloads and how much traffic your app is already getting, you must adjust your keywords. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you are just starting up an app that nobody knows about and isn’t getting featured, I recommend choosing keywords that have a low difficulty level and medium traffic (according to analytic tools like SensorTower or AppAnnie). There are likely some keywords that are gems that others are not targeting and may have decent traffic.

3. Localize by country.

As every app store is separated geographically by country, it is really wise to localize your app to optimize it for discovery across different languages. The app store allows you to change the meta-data within your app depending on which country is searching for your app. Some companies have used a mixture of Google translate and native speakers to help localize their apps, so it shouldn’t be too difficult for you to localize as well. Localization is a huge aspect of having an effective presence globally. Just think of all these untapped markets that you can reach and how easily you could acquire more users with these markets.

4. Use powerful images and wording.

Once people are able to discover your app, the rest is up to how well your app listing converts into downloads. To optimize conversions, you must use beautiful images to entice users to want to download your app. Make sure to include the most attractive aspects of your app and to include captions in the pictures as well. You’d be surprised at how a simple tweak of an image or word can translate in terms of conversion percentages.

5. Pay attention to ratings, reviews and the description.

When was the last time you downloaded an app that had one star? Ratings and reviews don’t factor in as much to discovery as the keywords and the title, but they do have a huge impact on conversion rates. Users are probably more likely to download your app if it has received a large number of positive reviews. Make sure to also include an interesting and enticing description to explain to users what your app does!

6. Follow the data.

App store optimization is an ongoing process that takes experience, time and testing to get right. Make sure to thoroughly test out keywords over periods of time, and also test out the images/description of your app to see which ones are converting the best. At the end of the day, data doesn’t lie, so make sure you follow the data and find out what works for your app specifically.

 

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Video

Business By Mr. Rogers??? 

So I was searching around YouTube for something totally different and found this unique remix featuring Mr. Rogers. If you really truly listen to the words of the song you can apply this to so much stuff in your life. Be inspired, use your mind, and chase your dreams. Whether they are personal or business, dreams can only come true if first try … and maybe try again, and again, until you get it right. https://youtu.be/OFzXaFbxDcM

 
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Posted by on June 8, 2017 in Let's Share...

 

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5 Habits of Successful People Before 8 a.m.

5 Habits of Successful People Before 8 a.m.

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5 Habits of Successful People Before 8 a.m.

FOR FULL ARTICLE CREDITS: click here

I found this article and while it has some useful information, I do believe that effective habits are not “one size fits all”. As an Online Business Manager and Virtual Assistant, I practice these basic habits but with a little different approach. I hope you find value in these tips and tweak them for your own success.

The difference between successful people and everyone else is the way they utilize time. With only so many hours in a day, you need to maximize those hours. The best of the best are up early and getting to work before their peers have rolled out of bed. So, what are the top five habits of successful people before 8 am?

1. Use a real alarm clock.
You might look at this tip and wonder what difference it really makes. A real alarm clock forces you to get out of bed. For example, if you use your phone as an alarm clock all you have to do is reach over and press the screen. Unsurprisingly, most people take five more minutes.

But if the alarm clock is on the other side of the room, you’re forced to get out of bed. Furthermore, using a real alarm clock discourages you from checking social media and wasting precious time.

I don’t know about you but I haven’t owned a ‘real alarm clock’ in ages. I do use my iPhone as an alarm, not only for waking up, but as extra insurance to really important meetings, calls, or actions I need to take. I set my alarm 15 minutes before I dedicate my foot to hit the floor. Yes, I do snooze but I am not falling back to sleep. I use a tone that is loud enough to wake me but not a shrill or obnoxious noise (like nails on a chalkboard).

2. Take some time to breathe.
Successful people don’t leap out of bed and head for the computer. They understand the importance of reducing stress and relaxing. More often than not, they’re the people enjoying a cup of coffee or reading a book before they get started with the day’s work.
Rituals like this will enable you to clear your head and get yourself in the right state of mind for the day ahead.

I sort of giggled at this one… With only one leg, I don’t “leap” anywhere. I have by default slowed my roll so to speak. The routine of putting my prosthetic on allows me a couple of minutes to be thankful each morning, giving me motivation to make this day a great day. Then I usually head straight for the coffee pot.

3. Set out your clothes the night before.
Setting out your clothes for the next day is a sign of an organized mind. It means the next day is going to be all about what you’re going to do, rather than focusing on trivial matters. This will save you time the next day and enable you to maximize every single minute.

Being a Virtual Assistant I can work from anywhere and still be in my jammies. But when I was in the corporate world of proper dress, traffic jams, and shared offices; I did select my clothes the evening before. Now I will grant you that if I have a video conference, I do get cleaned up and dressed. Your appearance says a lot about you, so be comfortable and dress according to who your profession.

4. Get in a workout.
Fitness is important for your health. Successful people prioritize a workout for another reason though. Exercise is scientifically proven to get those endorphins racing. Endorphins are the happy drugs that your brain produces in certain circumstances, and one of them is exercise.

It doesn’t have to be a sweaty, exhausting workout. It could involve some gentle minutes on an exercise bike, a short jog or a yoga session. Find something that works for you.

I have a habit of doing 3 small workouts during the day and even sometimes a few stretches when I need a break from sitting in my desk chair. When I was in the corporate world I even learned a few stretches that can be done standing at a copy machine, standing in your office, and even sitting in my desk chair.

5. Read something you enjoy.
We mentioned earlier how successful people tend to read when they get up early. They don’t watch TV or catch up on work emails. Reading gets the brain working, and it improves comprehension. But reading something negative or something boring, such as that email from your boss, sets a tone for the day.

Consider starting off the day with a self-improvement book or something that you can learn from. For example, if you’re interested in financial news start with that.

I read for a living so it’s sometimes hard to really get involved in a good book or magazine. I do however like to spend about an hour each day reading online news and articles that relate to motorcycling, entrepreneurship and educational materials for marketing. I close out most of my days reading my Highway for Hope Bible but you can read whatever you like, of course. Perhaps consider closing your day with a self improvement book, an industry magazine, or something that makes you smile.

Together these rituals are going to keep you healthy and productive, setting a positive tone for the day ahead. Don’t try to implement these changes all at once. Some minor changes implemented gradually will help you to adjust to your new morning routine.

 

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4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe
I’ll be honest and tell you that I had not heard of April until I saw this article. Scratching my head at the title referencing a giraffe and entrepreneurs; I just had to click the link out of pure curiosity. Sure enough, you can take some good lessons away from April’s story.

In particular, this quote really grabbed me and made me knod in appreciation. “…from the seed of an idea through execution, do what you do well. You never know just how many people will be watching.”

Most folks know I lost part of my leg in a motorcycle accident. Social media in many forms have taken me farther than I ever could have imagined. From folks following the dream I live, to folks supporting my struggles, and from making my Online Business Management and Virtual Assistant network thrive; I have been down before, but never for very long. The internet and the people behind the screens have truly inspired, supported, and sought my advice in many capacities.

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

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The internet has recently been taken over by a very tall and overly pregnant lady.

You may have heard of her. Her name is April. April the Giraffe. This chick has taken over the internet, with pregnant human women going viral for impersonating her.

April is a powerful woman, as I assume most pregnant women are.

Almost 100,000 people are tuning in on YouTube at any given minute to see if she’s birthed her fourth calf yet. When someone or something can garner the accumulative attention of millions, it’s worth taking note.

And while April is undeniably powerful, she is not nearly as powerful as the creative team behind her at Animal Adventure Park. Here are four lessons you can borrow from Animal Adventure Park to spark your own sensation.

1. Your ordinary is someone else’s extraordinary.
You frequently forget there are things you find common and ordinary that others simply find extraordinary. This is the main basis for why Animal Adventure Park’s livestream has captivated so many, hitting headlines daily for over a week. Giraffes give birth on a regular basis. Or, at least I assume so.

Since April has been livestreaming, two other baby giraffes have been born stateside. For zookeepers, a giraffe having a calf is ordinary. Yet, for the general population, a giraffe having a calf is extraordinary. What is your ordinary that others would find extraordinary?

2. Utilize the tools you have at your fingertips.

I imagine it went something like this: April’s caretakers were talking about the upcoming birth, and someone nonchalantly mentioned, “Perhaps we could livestream it for people to see.”

The tools were already there to livestream. They just decided to use them unlike any other zoo had. Well played, Animal Adventure Park. What tools are you not taking full advantage of?

3. Start before you’re “ready.”

What I don’t think many people understand is that Animal Adventure Park isn’t even open yet. It’s bloody brilliant! There is so much press and news coverage about this business, and it hasn’t even opened its doors for day one.

That’s solid proof there is business genius in starting before you feel ready. With a well-thought out plan, anything is possible. It’s not about waiting until it’s perfect. It’s about knowing how to execute effectively. Where can you begin executing while still perfecting?

4. Don’t forget a call to action.

An imperative part of doing business is making it extremely easy for people to buy or support you. I was so impressed to find in the description on Animal Adventure Park’s live stream video that they did not forget a call to action.

Even better, they gave two! Take your pick to support the organization: Download GiraffeMoji for $1.99 from the App Store, or simply donate to the organization’s GoFundMe page. (As of this writing, it’s just shy of the $50,000 goal.)

What a failure it would have been to have that many people at your fingertips without an easy way for people to engage with the business. Yet, it’s a common business mistake.

Animal Adventure Park, well, they hit it out of the park with April. I doubt they thought it would blow up quite like it has or that there would be April the Giraffe memes, pregnant women imitating April, or people actually angry because her labor is taking “too” long. Cut the poor lady a break!

Here’s what they do know. First, pregnancy is magical, and it can captivate any mammal. Second, from the seed of an idea through execution, do what you do well. You never know just how many people will be watching.

 

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