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17 Apps Every Entrepreneur Needs in 2017

17 Apps Every Entrepreneur Needs in 2017

Being an entrepreneur with my Online Business Management and Virtual Assistant network, I was quite curious when I read the title of this article. But them I was rather shocked when I read the list of apps. I don’t use any of the apps listed and I am a rather successful entrepreneur; go figure. I’m going to check out some of the apps in this article and see how they fit into my life and my company. I’d also like to add a few apps that I find exceptionally helpful…

Pages for FB – I manage a lot of client FB business pages and this app is a one stop way to keep them all straight without having to go to my own FB; this keeps me from getting side-tracked by my own FB shenanigans.

Groups for FB – Similar to Pages but as the name implies it helps you manage all the groups you’re in on FB. Again, I can manage these groups or post in these groups as needed without getting sucked into the FB vortex.

RoboForm – I have a boatload of logins and passwords for myself and all my clients. This is a password and auto refill app that helps me keep everything straight and gives me access to all my passwords across many devices. The security is above great and highly recommend this app.

HootSuite – With all the client social media we manage, HootSuite is a wonderful tool I can use from my laptop or iPhone. We are able to make social media posts to a boatload of social feeds such as FB pages, FB groups, LinkedIn, LinkedIn groups, Twitter, and so much more. You can setup your posts immediately, a future date, or even allow HootSuite to choose the best time for the most traffic.

DropBox – I have loads of information that has to be saved for myself and clients. This is a cloud based platform for saving all your files. Once you set it up, it functions just like your folder in Windows; no need to go to the web-based platform unless you have a unique reason to do so. For iPhone, with one tap you can download your pictures and save them at any time. This is awesome considering how many photos I take. I save them and then delete the ones I don’t need access regularly; saving value space in my phone’s memory.

BaseCamp – I recently purchased a subscription to BaseCamp and I swear it’s a fabulous project management tool. Whether using it on my laptop or my phone; I can be in constant communication with my team. BaseCamp is a wonderful way to setup clients and projects while assigning tasks and so much more. It keeps me and my clients project well organized and keeps my team on task and on schedule.

17 Apps Every Entrepreneur Needs in 2017

If you’re like most people in business today, there always seem to be a million things on your to-do list and you don’t know where to start.

You need to conduct research, streamline collaboration, increase communication, sell your wares, reach your fan base, log your time and keep track of your accounts, to mention just a few. How the heck will you do it all? Well, there’s an app for that.

In fact, there are quite a few. Here are the top 17 apps every entrepreneur should be downloading to make the most of each day.

1. Accompany
Touted as a virtual “chief of staff,” Accompany does all the research necessary to prep you for big meetings by emailing you a concise briefing beforehand. It provides you with all the pertinent information you will need to succeed in any situation. Accompany works by connecting to your Google or Microsoft email account, your mobile calendar and your Facebook and Twitter accounts. It examines your personal data and goes through biographies and other information online to create summaries of each of your contacts.

2. Pocket
This “save for later” app allows you to file away useful articles, interesting videos and any other content that you want to hang on to for future use. When you find something you want to view later, simply put it in your Pocket, and you’ll be able to access it from your phone, tablet or computer, even without internet access.

3. Slack
This team communication tool gathers group exchanges into one place, making information instantly available and searchable wherever you go. This cloud-based collaboration application began as an internal tool used by a now-defunct online game. Slack is currently the fastest-growing B2B application, used by over 4 million active users every day.

4. Motivation Daily & Positivity
If you are looking for a daily dose of motivation to keep you on track to achieve important goals and big dreams, this app is for you. It comes in a streamlined, simple format, which includes perfect quotes to keep you focused when you’re tempted to slack off. Whether you’re pursuing health and fitness goals, prepping for a major project at work or school, or just need some inspiration, this app will help get you there.

5. Buffer
As a powerful social media publishing tool, Buffer streamlines the process of reaching your fan base by making it easy to schedule content on social media. It helps increase your reach by ensuring you get the most out of each post. With one click, you can share content across multiple social networks and ensure that it’s posted at the optimal time so more followers will see your updates.

6. Salesforce1
Salesforce1 empowers you to connect directly with your customers and run your business from your phone. It channels all your customer information into a single, integrated platform, enabling you to build a client-centered business that includes marketing, sales, customer service and business analysis. This gives you a more complete understanding of your customers, allowing you to drive your business’s success and make smarter decisions from anywhere in real time.

7. Square
Square credit-card processing works for any size business, and is easy to do from anywhere. Square allows you to accept Visa, MasterCard, Discover and American Express, all for one low rate. Once you sign up, they will send you a free magstripe reader (their newest reader even takes chip cards). Or you can use your iPad in a Square Stand for countertop sales. The Square Register app also includes other useful tools to help you manage every area of your business.

8. Toggl
Toggl is an insanely simple way of tracking and logging your time that eliminates the need for timesheets. This app allows you to track time from a browser, computer or smartphone so you never again lose a minute of billable time. You can organize your time by project or tag, and mark as billable. If you forget to turn it on, just enter the time later.

9. Trello
Trello is collaboration tool organizes your projects into boards, lists and cards so you can better prioritize work and life. At a single glance you can see what’s being worked on, who’s working on what and where in the process a project is. It makes project management–which can include work assignments, family chores or travel plans–easy and enjoyable.

10. MobileDay
This one-touch dialing app gets you into all your conference calls on time and unflustered. With MobileDay, there’s no more searching for misplaced conference call PINs or passcodes. The app auto-syncs with your iOS or Android calendar and plugs you into your calls with one click, so you can connect to that business call from anywhere.

11. Workflow
Workflow allows you to connect the best features of your applications, so you can combine multiple steps across a number of apps into a single tap. With Workflow you can create shortcuts, manage your media and share content. It has been lauded as the “Swiss Army knife” for completing complicated tasks, and basically feels like you’re designing your own app (but much easier).

12. Box
Box offers a simple, secure way to share files and collaborate with coworkers, customers and partners. It allows you to centralize your files, keep your team on track and simplify workflow, not to mention ditch email attachments. You can create, edit and review documents with others in real time from anywhere and on any device, and can view full documents without needing to download the file first.

13. Wunderlist
Wunderlist helps you tick off your personal and professional to-do list by getting your life in sync and making it easy to share your lists. A cloud-based task-management application, it makes sharing grocery lists, working collaboratively on projects or planning household activities and vacations easier. It syncs with your phone, tablet and computer so you can access your lists from anywhere.

14. CloudMagic
If your inbox fills up quicker than a sinking ship takes on water, you need CloudMagic. This email management application is known for its searching capabilities, cross-platform capabilities and user interface. It can scour all of the email you’ve ever received to locate exactly what you’re looking for. It supports multiple accounts, and even includes a feature called Cards, which connects services like Evernote, Pocket, Trello, Salesforce and Microsoft OneNote. This makes it easier for users to get the information they are looking for without leaving their email.

15. Wave
Wave helps you create and send professional invoices, estimates and receipts in seconds. It keeps your business organized and running smoothly by tracking income and expenses effortlessly, with receipt-scanning tools and bank connections. It includes a suite of online small-business software products, including direct bank-data imports, invoicing and expense tracking, customizable charts of accounts and journal transactions.

16. HelloSign
HelloSign is the easiest and simplest way to handle contracts or other agreements on the fly, because it lets you view and sign without visiting the office. This app also eliminates the burden of needing to print, sign and scan a document to be sent back. It allows you to just use your fingertip to sign any PDF file and forward it to the necessary party.

17. 1Password
Do away with all those sticky notes with your passwords scrawled on them. 1Password allows you to collect all those codes in one safe place online. This app keeps all your passwords and important information protected behind your Master Password. It has extensions or plug-ins for all the major browsers, and can securely store other things, like credit cards, bank accounts and licenses. You can save all the entries from a webpage form, so you can remember answers to security questions or other information.

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Posted by on August 29, 2017 in Entrepreneurship

 

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6 Tips and Tricks to Get the Most Downloads for Your App

6 Tips and Tricks to Get the Most Downloads for Your App

Okay folks, this helpful article teaches you ways to use search optimization to get the most downloads for your app. SEO is so important and I use it to help my clients with their blogs/social media. Read on for the tips..

6 Tips and Tricks to Get the Most Downloads for Your App

FULL ARTICLE CREDITS: click here

Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons:

According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive for your mobile app.
It’s free! If you have a solid app store optimization strategy and execute properly, you will get tons of organic and free installs to your app.

Here are a few tips and tricks:

1. Choose the right title.

The title of your app ranks more heavily than the rest of the meta-data, so choose it wisely. Make sure you target words in your title that you want to hit the most, words that you’re confident about. Tools like SensorTower and AppAnnie can provide you accurate traffic volumes and difficulties of certain keywords. Also, make sure you don’t keyword stuff the title; the app store will reject your app.

2. Select situational keywords.

Depending on how many downloads and how much traffic your app is already getting, you must adjust your keywords. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you are just starting up an app that nobody knows about and isn’t getting featured, I recommend choosing keywords that have a low difficulty level and medium traffic (according to analytic tools like SensorTower or AppAnnie). There are likely some keywords that are gems that others are not targeting and may have decent traffic.

3. Localize by country.

As every app store is separated geographically by country, it is really wise to localize your app to optimize it for discovery across different languages. The app store allows you to change the meta-data within your app depending on which country is searching for your app. Some companies have used a mixture of Google translate and native speakers to help localize their apps, so it shouldn’t be too difficult for you to localize as well. Localization is a huge aspect of having an effective presence globally. Just think of all these untapped markets that you can reach and how easily you could acquire more users with these markets.

4. Use powerful images and wording.

Once people are able to discover your app, the rest is up to how well your app listing converts into downloads. To optimize conversions, you must use beautiful images to entice users to want to download your app. Make sure to include the most attractive aspects of your app and to include captions in the pictures as well. You’d be surprised at how a simple tweak of an image or word can translate in terms of conversion percentages.

5. Pay attention to ratings, reviews and the description.

When was the last time you downloaded an app that had one star? Ratings and reviews don’t factor in as much to discovery as the keywords and the title, but they do have a huge impact on conversion rates. Users are probably more likely to download your app if it has received a large number of positive reviews. Make sure to also include an interesting and enticing description to explain to users what your app does!

6. Follow the data.

App store optimization is an ongoing process that takes experience, time and testing to get right. Make sure to thoroughly test out keywords over periods of time, and also test out the images/description of your app to see which ones are converting the best. At the end of the day, data doesn’t lie, so make sure you follow the data and find out what works for your app specifically.

 

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The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

As an Online Business Management and Virtual Assistant Network, I can testify that I use several great apps for not only managing my business but also managing the business for my clients. Some of my favorite apps are Pages (for FB), Groups (for FB), BaseCamp, DropBox, and QuickBooks. Of course with all the travel I do, there are apps I love for that as well, such as AllStays Camp & RV, Hotels.com, GasBuddy, and a couple of weather apps. Check out my website for more helpful resources.

Here’s an article about apps that I really enjoyed and it even made go hmmm…

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Myth 1: Consumers no longer download apps.
Rumor has it that the app economy has peaked and that downloads are on the decline.

The Truth: In 2016, global app downloads surpassed 90 billion across iOS and Google Play. This represents 15 percent annual growth — an annual increase of more than 13 billion. In the U.S., consumers downloaded 12 billion apps last year, an average of roughly six per month, according to App Annie data. Businesses that buy into this myth will lose to competitors and tarnish their brand. The app stores are alive and well, so every brand needs to have a robust app strategy in place.

Myth 2: The app store is only for big publishers.
The assumption here is that big players like Facebook, Twitter and Snapchat are dominating app stores, and new players have little to no shot in such a saturated market.

The Truth: Our data shows the app economy experienced 20 percent year-over-year growth in new apps — more than 2.2 million last year — capturing consumer attention across verticals and countries. Look at the gaming space for instance: Within the last year, Pokemon GO and Super Mario came out with a bang, giving long-standing games like Clash Royale increased competition and opening the door for AR. Verticals like retail, banking, travel and foodservice have seen huge growth. The app economy and the app stores present a huge opportunity for new and emerging apps to make their mark, as long as they have the right strategy.

Myth 3: Downloads = dollars.
Many believe downloads are the most important metric when determining the success of an app. They assume that if downloads decline, the app is not performing well and conversely, that downloads are a measure of engagement.

The Truth: Usage is the new currency of success, and Americans on average spend well over 2 hours per day in apps. Usage metrics that track engagement are more indicative of an app’s success than downloads alone. What happens after the download is what ultimately matters: Are users engaged, or do they download and dump? How much time are they spending in the app and how often? What’s your retention rate look like? These metrics can guide businesses to optimize the experience to capture more revenue and increase customer satisfaction.

Myth 4: Bots will overtake apps.
The rise of bots brought forth the idea that apps are old news and chatbots are the “next big thing.”

The Truth: Apps aren’t going anywhere. App Annie data shows that average consumers use more than 35 apps per month, and time in apps has nearly doubled over the past two years. Conversational products simply cannot compete with the breadth and depth of value provided by visual experiences. We are still at the beginning stages of bots. Though bots and conversational experiences may play more of a role through integrations in time, they will not displace apps all together.

Myth 5: Apps are a “nice to have” not “need to have.”
Though we know consumers are primarily mobile-first, some businesses still don’t see mobile — let alone apps — as a necessity, but rather as optional, if budget permits.

The Truth: No one can question the importance of mobile as a critical tool for business success. In today’s market, we’re not only seeing digital-first apps compete with incumbents but also long-standing businesses are implementing mobile-first strategies. In order for any brand to successfully engage its audience, it must meet customers where they are, whenever they seek to engage. Apps uniquely enable this and are fueling this mobile first transformation.

The amount of success we’ve already seen in the app market makes it impossible to dismiss this industry as a “novelty” or “optional” any longer. With the maturity of the market, businesses of all types can reap the benefits of a well-designed app. However, by heeding these misconceptions, many are missing out on the opportunity at their fingertips. Armed with these truths, any business — from games to banks — can be transformed into long-term success.

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