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Category Archives: Marketing and SEO

6 Tips and Tricks to Get the Most Downloads for Your App

6 Tips and Tricks to Get the Most Downloads for Your App

Okay folks, this helpful article teaches you ways to use search optimization to get the most downloads for your app. SEO is so important and I use it to help my clients with their blogs/social media. Read on for the tips..

6 Tips and Tricks to Get the Most Downloads for Your App

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Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons:

According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive for your mobile app.
It’s free! If you have a solid app store optimization strategy and execute properly, you will get tons of organic and free installs to your app.

Here are a few tips and tricks:

1. Choose the right title.

The title of your app ranks more heavily than the rest of the meta-data, so choose it wisely. Make sure you target words in your title that you want to hit the most, words that you’re confident about. Tools like SensorTower and AppAnnie can provide you accurate traffic volumes and difficulties of certain keywords. Also, make sure you don’t keyword stuff the title; the app store will reject your app.

2. Select situational keywords.

Depending on how many downloads and how much traffic your app is already getting, you must adjust your keywords. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you are just starting up an app that nobody knows about and isn’t getting featured, I recommend choosing keywords that have a low difficulty level and medium traffic (according to analytic tools like SensorTower or AppAnnie). There are likely some keywords that are gems that others are not targeting and may have decent traffic.

3. Localize by country.

As every app store is separated geographically by country, it is really wise to localize your app to optimize it for discovery across different languages. The app store allows you to change the meta-data within your app depending on which country is searching for your app. Some companies have used a mixture of Google translate and native speakers to help localize their apps, so it shouldn’t be too difficult for you to localize as well. Localization is a huge aspect of having an effective presence globally. Just think of all these untapped markets that you can reach and how easily you could acquire more users with these markets.

4. Use powerful images and wording.

Once people are able to discover your app, the rest is up to how well your app listing converts into downloads. To optimize conversions, you must use beautiful images to entice users to want to download your app. Make sure to include the most attractive aspects of your app and to include captions in the pictures as well. You’d be surprised at how a simple tweak of an image or word can translate in terms of conversion percentages.

5. Pay attention to ratings, reviews and the description.

When was the last time you downloaded an app that had one star? Ratings and reviews don’t factor in as much to discovery as the keywords and the title, but they do have a huge impact on conversion rates. Users are probably more likely to download your app if it has received a large number of positive reviews. Make sure to also include an interesting and enticing description to explain to users what your app does!

6. Follow the data.

App store optimization is an ongoing process that takes experience, time and testing to get right. Make sure to thoroughly test out keywords over periods of time, and also test out the images/description of your app to see which ones are converting the best. At the end of the day, data doesn’t lie, so make sure you follow the data and find out what works for your app specifically.

 

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The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

As an Online Business Management and Virtual Assistant Network, I can testify that I use several great apps for not only managing my business but also managing the business for my clients. Some of my favorite apps are Pages (for FB), Groups (for FB), BaseCamp, DropBox, and QuickBooks. Of course with all the travel I do, there are apps I love for that as well, such as AllStays Camp & RV, Hotels.com, GasBuddy, and a couple of weather apps. Check out my website for more helpful resources.

Here’s an article about apps that I really enjoyed and it even made go hmmm…

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Myth 1: Consumers no longer download apps.
Rumor has it that the app economy has peaked and that downloads are on the decline.

The Truth: In 2016, global app downloads surpassed 90 billion across iOS and Google Play. This represents 15 percent annual growth — an annual increase of more than 13 billion. In the U.S., consumers downloaded 12 billion apps last year, an average of roughly six per month, according to App Annie data. Businesses that buy into this myth will lose to competitors and tarnish their brand. The app stores are alive and well, so every brand needs to have a robust app strategy in place.

Myth 2: The app store is only for big publishers.
The assumption here is that big players like Facebook, Twitter and Snapchat are dominating app stores, and new players have little to no shot in such a saturated market.

The Truth: Our data shows the app economy experienced 20 percent year-over-year growth in new apps — more than 2.2 million last year — capturing consumer attention across verticals and countries. Look at the gaming space for instance: Within the last year, Pokemon GO and Super Mario came out with a bang, giving long-standing games like Clash Royale increased competition and opening the door for AR. Verticals like retail, banking, travel and foodservice have seen huge growth. The app economy and the app stores present a huge opportunity for new and emerging apps to make their mark, as long as they have the right strategy.

Myth 3: Downloads = dollars.
Many believe downloads are the most important metric when determining the success of an app. They assume that if downloads decline, the app is not performing well and conversely, that downloads are a measure of engagement.

The Truth: Usage is the new currency of success, and Americans on average spend well over 2 hours per day in apps. Usage metrics that track engagement are more indicative of an app’s success than downloads alone. What happens after the download is what ultimately matters: Are users engaged, or do they download and dump? How much time are they spending in the app and how often? What’s your retention rate look like? These metrics can guide businesses to optimize the experience to capture more revenue and increase customer satisfaction.

Myth 4: Bots will overtake apps.
The rise of bots brought forth the idea that apps are old news and chatbots are the “next big thing.”

The Truth: Apps aren’t going anywhere. App Annie data shows that average consumers use more than 35 apps per month, and time in apps has nearly doubled over the past two years. Conversational products simply cannot compete with the breadth and depth of value provided by visual experiences. We are still at the beginning stages of bots. Though bots and conversational experiences may play more of a role through integrations in time, they will not displace apps all together.

Myth 5: Apps are a “nice to have” not “need to have.”
Though we know consumers are primarily mobile-first, some businesses still don’t see mobile — let alone apps — as a necessity, but rather as optional, if budget permits.

The Truth: No one can question the importance of mobile as a critical tool for business success. In today’s market, we’re not only seeing digital-first apps compete with incumbents but also long-standing businesses are implementing mobile-first strategies. In order for any brand to successfully engage its audience, it must meet customers where they are, whenever they seek to engage. Apps uniquely enable this and are fueling this mobile first transformation.

The amount of success we’ve already seen in the app market makes it impossible to dismiss this industry as a “novelty” or “optional” any longer. With the maturity of the market, businesses of all types can reap the benefits of a well-designed app. However, by heeding these misconceptions, many are missing out on the opportunity at their fingertips. Armed with these truths, any business — from games to banks — can be transformed into long-term success.

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10 Marketing Questions

10 Marketing Questions

10 Marketing Questions

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Every business should be in-tune with their unique marketing needs. This article was shared privately so there’s no link, but I sure hope you enjoy the content. And remember if you need help with your marketing, your online presence, accounting, or other services; keep our Online Business Management and Virtual Assistant Network in mind. At The Write Hand, LLC we strive to be your one-stop for all your business needs.

10 Marketing Questions

Here are 10 questions to consider before writing a marketing plan. Even if you have a marketing plan it is a good idea to review these questions on a regular basis. Hopefully, you’ll be able to make time to at least consider the questions, or better yet write the answers down. This week engage your employees and others (not necessarily customers) who know your business well. Take particular note of differences of others’ responses to your own.

We’ll take a look at 10 more questions next week.

1. Describe your business in 30 words or less.
Listen for: Other adjectives that you didn’t think of and specific skills/abilities that may make you unique.

2. SWOT Analysis – Outline your business’ Strengths, Weaknesses, Opportunities and Threats.
Listen for: Contradictions or misconceptions from your own perspective. An outsider’s view can be very helpful.

3. What is your mission statement/vision?
Listen for: Your employees to either mimic or say the opposite of your vision. This is an opportunity to get the staff on the same page.

4. Where was the business 10 years ago and where do you envision it 5, 10 and 20 years from now?
Listen for: No one can predict the future. What are your managers and personal contacts thinking?

5. Who is your clientele?
Listen for: Again, another point of view. Maybe your counter staff sees your typical customer very differently than you do.

6. What was is the best thing you have heard a customer say about your business?
Listen for: Something you’ve never heard before.

7. How about the worst thing you have heard?
Listen for: The thing you don’t want to hear.

8. How have you obtained most of your business?
Listen for: The unexpected. Unless you have been proactive in tracking new customers, you may be surprised.

9. How frequently do you communicate with your current customers and how?
Listen for: The comment that you don’t communicate enough and through the right channels.

10. Who are your competitors?
Listen for: Another surprise. It may not be the drycleaner down the street. It may be that there are consumers out there that don’t understand the benefit of using a professional clothing care specialist.

 

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1st Virtual Chapter of DPWN

1st Virtual Chapter of DPWN

I’m very excited to be a part of the first Virtual Chapter in our Dynamic Professional Women’s Network. Our LAUNCH is Wed., Jan. 20th at 11:15 AM CT. Come join us for this empowering new chapter of our story. http://www.ourdpwn.com/chapter/59

 

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Posted by on January 13, 2016 in Marketing and SEO

 
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10 Financial Mistakes Rich People Never Make

10 Financial Mistakes Rich People Never Make

As a business owner it takes a lot of guts to reach for the stars and accomplish your dreams. And we’ve all heard it before, anything worth doing, is worth doing right. So when you are building your dream of business ownership, be smart and invest in yourself.

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10 Financial Mistakes Rich People Don’t Make… shared by your custom shirts resource

I hear people giving financial advice all the time. Most of them aren’t rich.

Those who are rich would disagree with what many charlatans preach. The other day, I came across an article proclaiming, “Skip your lunch, don’t buy expensive coffee, cut your hair less often.” This is a horrendous way to live your life and it promotes poverty. It’s smart to be thrifty, but you don’t want to be cheap. You should never do anything that will deprive you from your joy.

I promote prosperity–and taking away these simple pleasures will not make you rich. It will drive you to be more frustrated from these unrealistic disciplines. Most of these hypocrites who profess these antics haven’t even made it financially. They just sit at a keyboard in a delusional manner, waiting for a payday that often never happens.

Financial advice is freely given by most people, but most of it is horrible. Conversely, the words you are currently reading are written by someone who is a self-made millionaire. Therefore, watch whom you learn from, for it is in your best interest (pun intended).

If you’re naturally a hard worker with a great career and have been diligent in all your affairs, you can have prosperity now. However, you might be asking, “Why haven’t I made it yet?” The answer to this question is in the way you think, feel, and act toward your money. Making better choices with your money can turn your life around.

There are certain financial mistakes that rich people never make. The journey in becoming rich will require you to make a few mental changes in your behaviors. Once you make these adjustments, you will begin to see the progress as your create more positive results in your life. Acquiring wealth is a great goal, but who you become in the process is even more worthwhile.

Here are 10 financial mistakes rich people never make:

1. Not Investing in Yourself
America’s first millionaire, Benjamin Franklin, was known for saying, “An investment in yourself pays the best interest.” Often, people depend on their employers to buy them books, send them to seminars, or provide them with coaching. However, you must take your education into your own hands if you want to prosper. Invest in yourself.

2. Over-Entertainment
Yesterday, I popped into a local Dave and Buster’s to see the grand opening. It was crowded with hundreds of young adults (ages 21-35) who were wasting precious time and money. Most people spend 30-50 percent of their paychecks on entertainment, while they temporarily escape the realities of life. Instead, rich people use that time and money to fund their dreams.

3. Buying on Credit
Many people purchase objects they can’t afford with money they don’t have to impress people they don’t like. This tragedy decimates many people, leaving them with a hopeless feeling when they repay their high-interest loans. If a person hopes to become rich, they will use their credit cards for growing and promoting their business, not funding personal expenditures.

custom shirts4. Hiding From Your Spouse
Millions of married couples don’t talk about money. It makes them uncomfortable, which sometimes leads to arguments. However, you cannot get rich unless you disclose your financial precepts with your spouse. Money is only multiplied when love is in the mix and both members of the household have a clear understanding about their finances.

5. Mortgaging a Home
Some “rich” people mortgage their homes, but they aren’t really rich. Mortgaging your home leads to an endless battle of re-financing, bill-paying, and inflation. When you mortgage a home, you’re likely to pay twice as much asthe original price! Rich people rent until they can buy their house with straight cash, like I did.

6. Traditional Retirements
Our retirement system is a joke that must be evaded by those who want to become rich. If you’re depending on mutual funds, 401(k), and certain life-insurance policies, you’ll do better boarding the Titanic. Plus, if you’re saving money to enjoy it for your sixties, that’s like saving up sex for retirement! Instead, build your fortune while you are young.

7. Buying Inferior Goods
Price shoppers and coupon clippers will hate this, but when you buy shoddy goods, you get shoddy results. If you live by the price, you die by the price. Instead of buying what is “cheap,” buy the best goods that are available. Rich people know that buying a $40 shirt which will last for four years is better than buying a $10 shirt that must be replaced every year.

8. Lack of Enjoyment
Consumerism is funny. During 50 weeks at work, people think about vacations and when they finally get their two weeks, they only think about work. The truth about becoming rich is that you must enjoy the money that you already have, whether it’s $10 or $100. Your money will only expand if you appreciate it and think about how you can enjoy it more. You’ll always get more of what you enjoy.

9. Not Saving
Most people blow their money on miscellaneous goods. When they see ‘X’ amount in their bank account, they automatically think of what they “need” and purchase it immediately. However, this impulsive behavior must be eliminated. Rich people save at least 10 percent of what they earn and rarely take out personal loans for themselves, even if they think they need it. Save.

10. Working For Money
The majority of people in this world work for money, but rich people let money work for them. They know that their money will be a byproduct of the service that they render to the marketplace. Rich people also acknowledge the fact that their material wealth is the sum total of their entire contribution to society. That’s why they never work for money.

Making these mental shifts can dramatically alter your life. When you start changing your financial habits and avoiding these mistakes, you will be on your path to be rich. Remember, it’s not what you acquire that makes you rich, but who you become in the journey. And of course, I hope to be your neighbor one day; maybe I’ll invite you to my home!

Original Article by Daniel Ally on Entreprenuer.com

 
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Posted by on January 7, 2016 in Marketing and SEO

 

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The Brand Marketer’s Guide to LinkedIn shared by your Virtual Assistant resource

Being a Virtual Assistant, I do all my marketing online using various social platforms like LinkedIn, Facebook, Twitter, and others. As part of my professional membership on LinkedIn, I belong to a group called “LinkedIn Marketing Solutions”. I get a lot of helping information from this group and this one in particular I found useful and thought I’d share.

The Brand Marketer’s Guide to LinkedIn shared by your Virtual Assistant resource

Your prospects are doing more research online and they control when and where they engage with your brand.

If you want to help shape the outcome of the purchase decision, you’ve got to keep your company top of mind—always. We can help.

Discover how you can use the newly expanded LinkedIn Marketing Solutions platform to:

  • Get in front of the right people early and often
  • Reach and influence business professionals in the right context
  • Educate your audience with the relevant content they crave
  • Use awareness and engagement to drive bottom-funnel conversions
  • Measure the impact of your branding efforts every step of the way

Download your free Brand Marketer’s Guide to learn how you can leverage the power of LinkedIn to position your brand for success.

The Brand Marketer’s Guide to LinkedIn

 
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Posted by on September 30, 2015 in Marketing and SEO

 

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How to make Email Marketing Campaigns Successful…

How to make Email Marketing Campaigns Successful…

Email iconWith internet / email marketing clearly being a huge play for businesses it’s critical that your messages are crafted in such a way that you get maximum open rates and does not bring about violations that can be costly. So how do you ensure your business stays on task in reaching your target audience? It’s rather simple but first evaluate what goes into an email marketing campaign.

Email marketing usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately. Madison Logic posted global data in April 2014 that claimed 122 billion emails are sent every hour.

Email marketing can be carried out through different types of emails:

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender”, along with a few other narrow definitions of transactional messaging.

Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).

Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.

Email marketing is popular with companies for several reasons:

An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing. Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.

Disadvantages that companies find in their email marketing:

A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered. Companies considering the use of an email marketing program must make sure that their program does not violate spam laws and if they are not familiar, inadvertent violations may occur.

So now, how do you do it right so that your business puts out a successful marketing campaign? By employing a knowledgeable resource that uses a trust worthy and respectable marketing platform you help eliminate the risk of violations. Further to that, you want to be sure that your resource is knowledgeable in the means of crafting your message and the very first words your client (or potential client) will see is your subject line. You have to start at the beginning and a solid foundation with your resource is your ticket to successful email marketing campaigns. Many small to medium businesses already have a database of clients that they simply are not utilizing. Keeping your business name on your clients’ radar is key to repeat business. A top-quality virtual assistant can help your business produce these successes.

At The Write Hand, LLC we use a reputable email marketing platform that is in full compliance with CAN-SPAM. We have the knowledge and expertise in crafting successful messages that engage your clients and result in high open rates. Contact us at: the_write_hand@yahoo.com for a free consultation and we can help you get your email marketing campaign up and running swiftly.

So many Options... Let's Get Started Now!!

So many Options… Let’s Get Started Now!!

 
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Posted by on March 23, 2015 in Marketing and SEO

 

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