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6 Tips and Tricks to Get the Most Downloads for Your App

6 Tips and Tricks to Get the Most Downloads for Your App

Okay folks, this helpful article teaches you ways to use search optimization to get the most downloads for your app. SEO is so important and I use it to help my clients with their blogs/social media. Read on for the tips..

6 Tips and Tricks to Get the Most Downloads for Your App

FULL ARTICLE CREDITS: click here

Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons:

According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive for your mobile app.
It’s free! If you have a solid app store optimization strategy and execute properly, you will get tons of organic and free installs to your app.

Here are a few tips and tricks:

1. Choose the right title.

The title of your app ranks more heavily than the rest of the meta-data, so choose it wisely. Make sure you target words in your title that you want to hit the most, words that you’re confident about. Tools like SensorTower and AppAnnie can provide you accurate traffic volumes and difficulties of certain keywords. Also, make sure you don’t keyword stuff the title; the app store will reject your app.

2. Select situational keywords.

Depending on how many downloads and how much traffic your app is already getting, you must adjust your keywords. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you are just starting up an app that nobody knows about and isn’t getting featured, I recommend choosing keywords that have a low difficulty level and medium traffic (according to analytic tools like SensorTower or AppAnnie). There are likely some keywords that are gems that others are not targeting and may have decent traffic.

3. Localize by country.

As every app store is separated geographically by country, it is really wise to localize your app to optimize it for discovery across different languages. The app store allows you to change the meta-data within your app depending on which country is searching for your app. Some companies have used a mixture of Google translate and native speakers to help localize their apps, so it shouldn’t be too difficult for you to localize as well. Localization is a huge aspect of having an effective presence globally. Just think of all these untapped markets that you can reach and how easily you could acquire more users with these markets.

4. Use powerful images and wording.

Once people are able to discover your app, the rest is up to how well your app listing converts into downloads. To optimize conversions, you must use beautiful images to entice users to want to download your app. Make sure to include the most attractive aspects of your app and to include captions in the pictures as well. You’d be surprised at how a simple tweak of an image or word can translate in terms of conversion percentages.

5. Pay attention to ratings, reviews and the description.

When was the last time you downloaded an app that had one star? Ratings and reviews don’t factor in as much to discovery as the keywords and the title, but they do have a huge impact on conversion rates. Users are probably more likely to download your app if it has received a large number of positive reviews. Make sure to also include an interesting and enticing description to explain to users what your app does!

6. Follow the data.

App store optimization is an ongoing process that takes experience, time and testing to get right. Make sure to thoroughly test out keywords over periods of time, and also test out the images/description of your app to see which ones are converting the best. At the end of the day, data doesn’t lie, so make sure you follow the data and find out what works for your app specifically.

 

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WOW – I found this article to be a great start to my week. I’m not going to toot my horn too loud, but frankly when you grow as a person and better things happen for you; it’s important to acknowledge it with grace and be proud of yourself. As such, this article reminded me of all I’ve gone through from childhood until today, it reminded me of always trying to improve day after day, even when some days I might have gone backward a bit too far. This article reminded me that I built The Write Hand, LLC from a little part-time side thing all by myself; to a fully functioning Online Business Management Network. My company provides income for the specialty contractors on my team and provides growth and revenue for the business owners we service. All said (this is where the actual Horn Toot comes in), I couldn’t have built The Write Hand, LLC without my life journeys, my professional experiences, and my daily and formal education; and I am proud of that.

The full article link is at the end; it’s a quick, easy read. But before you click the article, below is what I thought as I read it. Perhaps go into this article with the idea of putting yourself in each category and evaluate where you should be the proudest and where you should try to put forth more effort for greater improvement. The best quote in this article by my opinion; “…be transformational, not transactional…”

  • ENGAGED – They are personally engaged. Not only do these managers preach engagement, they live it. They are engaged as both individuals and managers. They bring their hearts, spirits, minds, and hands to their work. It’s contagious.
    • My 2 Cents: Money is a necessary evil and in proper terms is earned with hard work. There are a zillion jobs in the world; with a good attitude and dedication to your goals, you can make any job enjoyable – or at least learn to keep yourself happy and balanced within the job.
  • INVOLVED – They are involved. We often see “management by exception,” which means the only time a subordinate interacts with their leader is when they do something well or really steps in it. Engaged managers are there day-to-day, taking the temperature, learning what people need to be inspired to give discretionary effort.
    • My 2 Cents: It’s easy enough to ask your employees or team members how things are going, where are they seeing the most successes and challenges, or is there something they think would improve a process or the environment. Just ask, listen, and implement as best you can to keep your team happy. Sometimes the simplest things can make folks feel appreciated and thus, they want to follow you and stick with you.
  • HIRE WISE – They hire wisely. You may not have total discretion over hiring for your team or department. But you probably have influence. The engaged manager does whatever he or she can to ensure that new hires are people likely to get on board with the organization’s engagement environment.
    • My 2 Cents: I do have the total discretion of who I hire but I also value the input of my whole team. I may hire based on my criteria, yet during a trial period I will ask my team how the new member is interacting, do they need guidance in one place more than another, are they stronger somewhere that we should capitalize on, etc. Similarly, with tact and a non-judgmental tone; I will always let my team know when something has not occurred as it should and how we can improve the action for the future. Wasn’t that a PC way to say, “I politely tell people when they screw up and how to not do it again?” LOL
  • MAGIC – They create an environment of “MAGIC”: Meaning, Autonomy, Growth, Impact, and Connection. They understand the key components of engagement and don’t try to substitute imitation satisfaction factors for what’s truly important.
    • My 2 Cents: This is perfect for The Write Hand, LLC because I feel like we do create MAGIC particularly for our clients. We build websites and marketing plans that get results; they are attractive and appealing. We make things come to life for our clients. But this actual acronym as relates to management is cool in my opinion. The MAGIC formula is a simple way to make your team feel needed, successful, and valued for their talents.
    • The portion of this acronym that speaks to growth is one that I think a lot of managers don’t focus on enough. Though you never want to lose good people, you must keep your team forward thinking for themselves and your business. If they have dreams, goals, and motivation; help them get there. Five excellent and successful years with a top-notch employee is better than 15 years with a miserable one. In the case of my company where I use many different experts, most of whom work for me ‘on-the-side’ in addition to full-time employment; I try to show my team how what they do for me can translate into addition work or learning they can use elsewhere or to grow their own side business, if that’s what they wish.
  • TRUST – They don’t mess it up. When your team is fully engaged, sometimes your job is just to get out of the way and adjust the sails.
    • My 2 Cents: This is so perfect for the way I built my company. I used to do it all, but ‘all’ was limited to the few areas of expertise in my brain. With excellent connections and the vision to capitalize on other people’s expertise, I learned how to package and sell my smarts and the smarts of others, so yet other-others could benefit – LOL. Even though I am the Project Manager and liaison between all clients and the contractors working for us; I know when to sit back and watch my experts work together to get the job done. I might occasionally chime in and say, “Good Job, can’t wait to see it…”, or “This is over my head, y’all let me know the outcome…”, or even, “Sounds good; let me know if you need me…”
  • EXAMPLE – They lead by example. More than anything, the engaged manager’s role is to lead by example. In the words of Gandhi, “be the change you wish to create.”
    • My 2 Cents: This one is a bit more interpersonal and while I feel I try hard at this, definitely this is one that always needs to be top of mind in LIFE in general; not just management.

FULL ARTICLE HERE!

https://www.entrepreneur.com/article/270429

 
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Posted by on June 12, 2017 in Let's Share...

 

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Business By Mr. Rogers??? 

So I was searching around YouTube for something totally different and found this unique remix featuring Mr. Rogers. If you really truly listen to the words of the song you can apply this to so much stuff in your life. Be inspired, use your mind, and chase your dreams. Whether they are personal or business, dreams can only come true if first try … and maybe try again, and again, until you get it right. https://youtu.be/OFzXaFbxDcM

 
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Posted by on June 8, 2017 in Let's Share...

 

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The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

As an Online Business Management and Virtual Assistant Network, I can testify that I use several great apps for not only managing my business but also managing the business for my clients. Some of my favorite apps are Pages (for FB), Groups (for FB), BaseCamp, DropBox, and QuickBooks. Of course with all the travel I do, there are apps I love for that as well, such as AllStays Camp & RV, Hotels.com, GasBuddy, and a couple of weather apps. Check out my website for more helpful resources.

Here’s an article about apps that I really enjoyed and it even made go hmmm…

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Myth 1: Consumers no longer download apps.
Rumor has it that the app economy has peaked and that downloads are on the decline.

The Truth: In 2016, global app downloads surpassed 90 billion across iOS and Google Play. This represents 15 percent annual growth — an annual increase of more than 13 billion. In the U.S., consumers downloaded 12 billion apps last year, an average of roughly six per month, according to App Annie data. Businesses that buy into this myth will lose to competitors and tarnish their brand. The app stores are alive and well, so every brand needs to have a robust app strategy in place.

Myth 2: The app store is only for big publishers.
The assumption here is that big players like Facebook, Twitter and Snapchat are dominating app stores, and new players have little to no shot in such a saturated market.

The Truth: Our data shows the app economy experienced 20 percent year-over-year growth in new apps — more than 2.2 million last year — capturing consumer attention across verticals and countries. Look at the gaming space for instance: Within the last year, Pokemon GO and Super Mario came out with a bang, giving long-standing games like Clash Royale increased competition and opening the door for AR. Verticals like retail, banking, travel and foodservice have seen huge growth. The app economy and the app stores present a huge opportunity for new and emerging apps to make their mark, as long as they have the right strategy.

Myth 3: Downloads = dollars.
Many believe downloads are the most important metric when determining the success of an app. They assume that if downloads decline, the app is not performing well and conversely, that downloads are a measure of engagement.

The Truth: Usage is the new currency of success, and Americans on average spend well over 2 hours per day in apps. Usage metrics that track engagement are more indicative of an app’s success than downloads alone. What happens after the download is what ultimately matters: Are users engaged, or do they download and dump? How much time are they spending in the app and how often? What’s your retention rate look like? These metrics can guide businesses to optimize the experience to capture more revenue and increase customer satisfaction.

Myth 4: Bots will overtake apps.
The rise of bots brought forth the idea that apps are old news and chatbots are the “next big thing.”

The Truth: Apps aren’t going anywhere. App Annie data shows that average consumers use more than 35 apps per month, and time in apps has nearly doubled over the past two years. Conversational products simply cannot compete with the breadth and depth of value provided by visual experiences. We are still at the beginning stages of bots. Though bots and conversational experiences may play more of a role through integrations in time, they will not displace apps all together.

Myth 5: Apps are a “nice to have” not “need to have.”
Though we know consumers are primarily mobile-first, some businesses still don’t see mobile — let alone apps — as a necessity, but rather as optional, if budget permits.

The Truth: No one can question the importance of mobile as a critical tool for business success. In today’s market, we’re not only seeing digital-first apps compete with incumbents but also long-standing businesses are implementing mobile-first strategies. In order for any brand to successfully engage its audience, it must meet customers where they are, whenever they seek to engage. Apps uniquely enable this and are fueling this mobile first transformation.

The amount of success we’ve already seen in the app market makes it impossible to dismiss this industry as a “novelty” or “optional” any longer. With the maturity of the market, businesses of all types can reap the benefits of a well-designed app. However, by heeding these misconceptions, many are missing out on the opportunity at their fingertips. Armed with these truths, any business — from games to banks — can be transformed into long-term success.

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10 Marketing Questions

10 Marketing Questions

10 Marketing Questions

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Every business should be in-tune with their unique marketing needs. This article was shared privately so there’s no link, but I sure hope you enjoy the content. And remember if you need help with your marketing, your online presence, accounting, or other services; keep our Online Business Management and Virtual Assistant Network in mind. At The Write Hand, LLC we strive to be your one-stop for all your business needs.

10 Marketing Questions

Here are 10 questions to consider before writing a marketing plan. Even if you have a marketing plan it is a good idea to review these questions on a regular basis. Hopefully, you’ll be able to make time to at least consider the questions, or better yet write the answers down. This week engage your employees and others (not necessarily customers) who know your business well. Take particular note of differences of others’ responses to your own.

We’ll take a look at 10 more questions next week.

1. Describe your business in 30 words or less.
Listen for: Other adjectives that you didn’t think of and specific skills/abilities that may make you unique.

2. SWOT Analysis – Outline your business’ Strengths, Weaknesses, Opportunities and Threats.
Listen for: Contradictions or misconceptions from your own perspective. An outsider’s view can be very helpful.

3. What is your mission statement/vision?
Listen for: Your employees to either mimic or say the opposite of your vision. This is an opportunity to get the staff on the same page.

4. Where was the business 10 years ago and where do you envision it 5, 10 and 20 years from now?
Listen for: No one can predict the future. What are your managers and personal contacts thinking?

5. Who is your clientele?
Listen for: Again, another point of view. Maybe your counter staff sees your typical customer very differently than you do.

6. What was is the best thing you have heard a customer say about your business?
Listen for: Something you’ve never heard before.

7. How about the worst thing you have heard?
Listen for: The thing you don’t want to hear.

8. How have you obtained most of your business?
Listen for: The unexpected. Unless you have been proactive in tracking new customers, you may be surprised.

9. How frequently do you communicate with your current customers and how?
Listen for: The comment that you don’t communicate enough and through the right channels.

10. Who are your competitors?
Listen for: Another surprise. It may not be the drycleaner down the street. It may be that there are consumers out there that don’t understand the benefit of using a professional clothing care specialist.

 

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10 Bad Habits You Must Eliminate from Your Routine

10 Bad Habits You Must Eliminate from Your Routine

“Chains of habit are too light to be felt until they are too heavy to be broken.”   — Warren Buffett

I found this article rather interesting. I’m not sure I believe they are the TOP 10 but they are certainly excellent TIME MANAGEMENT TIPS. I hope you find value in these tips and help yourself create better habits for work/life balance. And remember, if you need “back office support” for your business, The Write Hand, LLC is here to help you take back your time.
FULL ARTICLE CREDITS: click here
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10 Bad Habits You Must Eliminate from Your Routine

When it comes to productivity, the little things make all the difference. Quit sabotaging yourself with these bad habits. You are the sum of your habits. When you allow bad habits to take over, they dramatically impede your path to success. The challenge is bad habits are insidious, creeping up on you slowly until you don’t even notice the damage they’re causing.

Breaking bad habits requires self-control — and lots of it. Research indicates that it’s worth the effort, as self-control has huge implications for success.

University of Pennsylvania psychologists Angela Duckworth and Martin Seligman conducted a study where they measured college students’ IQ scores and levels of self-control upon entering university. Four years later, they looked at the students’ grade point averages (GPA) and found that self-control was twice as important as IQ in earning a high GPA.

The self-control required to develop good habits (and stop bad ones) also serves as the foundation for a strong work ethic and high productivity. Self-control is like a muscle — to build it up you need to exercise it. Practice flexing your self-control muscle by breaking the following bad habits:

1. Using your phone, tablet or computer in bed.

This is a big one that most people don’t even realize harms their sleep and productivity. Short-wavelength blue light plays an important role in your mood, energy level and sleep quality. In the morning, sunlight contains high concentrations of this blue light. When your eyes are exposed to it directly, the blue light halts production of the sleep-inducing hormone melatonin and makes you feel more alert. In the afternoon, the sun’s rays lose their blue light, which allows your body to produce melatonin and start making you sleepy. By the evening, your brain doesn’t expect any blue light exposure and is very sensitive to it.

Most of our favorite evening devices — laptops, tablets and mobile phones — emit short-wavelength blue light brightly and right in your face. This exposure impairs melatonin production and interferes with your ability to fall asleep as well as with the quality of your sleep once you do nod off. As we’ve all experienced, a poor night’s sleep has disastrous effects. The best thing you can do is to avoid these devices after dinner (television is OK for most people as long as they sit far enough away from the set).

2. Impulsively surfing the internet.

It takes you 15 consecutive minutes of focus before you can fully engage in a task. Once you do, you fall into a euphoric state of increased productivity called flow. Research shows that people in a flow state are five times more productive than they otherwise would be. When you click out of your work because you get an itch to check the news, Facebook, a sport’s score or what have you, this pulls you out of flow. This means you have to go through another 15 minutes of continuous focus to reenter the flow state. Click in and out of your work enough times, and you can go through an entire day without experiencing flow.

3. Checking your phone during a conversation.

Nothing turns people off like a mid-conversation text message or even a quick glance at your phone. When you commit to a conversation, focus all your energy on the conversation. You will find that conversations are more enjoyable and effective when you immerse yourself in them.

4. Using multiple notifications.

Multiple notifications are a productivity nightmare. Studies have shown that hopping on your phone and e-mail every time they ping for your attention causes your productivity to plummet. Getting notified every time a message drops onto your phone or an e-mail arrives in your inbox might feel productive, but it isn’t. Instead of working at the whim of your notifications, pool all your e-mails/texts and check them at designated times (e.g., respond to your e-mails every hour). This is a proven, productive way to work.

5. Saying “yes” when you should say “no.”

Research conducted at the University of California in San Francisco shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout and even depression, all of which erode self-control. Saying no is indeed a major self-control challenge for many people. “No” is a powerful word that you should not be afraid to wield. When it’s time to say no, emotionally intelligent people avoid phrases like “I don’t think I can” or “I’m not certain.” Saying no to a new commitment honors your existing commitments and gives you the opportunity to successfully fulfill them. Just remind yourself that saying no is an act of self-control now that will increase your future self-control by preventing the negative effects of over commitment.

6. Thinking about toxic people.

There are always going to be toxic people who have a way of getting under your skin and staying there. Each time you find yourself thinking about a coworker or person who makes your blood boil, practice being grateful for someone else in your life instead. There are plenty of people out there who deserve your attention, and the last thing you want to do is think about the people who don’t matter when there are people who do.

7. Multitasking during meetings.

You should never give anything half of your attention, especially meetings. If a meeting isn’t worth your full attention, then you shouldn’t be attending it in the first place; and if the meeting is worth your full attention, then you need to get everything you can out of it. Multitasking during meetings hurts you by creating the impression that you believe you are more important than everyone else.

8. Gossiping.

Gossipers derive pleasure from other people’s misfortunes. It might be fun to peer into somebody else’s personal or professional faux pas at first, but over time, it gets tiring, makes you feel gross and hurts other people. There are too many positives out there and too much to learn from interesting people to waste your time talking about the misfortune of others.

“Great minds discuss ideas, average ones discuss events and small minds discuss people.”   — Eleanor Roosevelt

9. Waiting to act until you know you’ll succeed.

Most writers spend countless hours brainstorming their characters and plots, and they even write page after page that they know they’ll never include in the books. They do this because they know that ideas need time to develop. We tend to freeze up when it’s time to get started because we know that our ideas aren’t perfect and that what we produce might not be any good. But how can you ever produce something great if you don’t get started and give your ideas time to evolve? Author Jodi Picoult summarized the importance of avoiding perfectionism perfectly: “You can edit a bad page, but you can’t edit a blank page.”

10. Comparing yourself to other people.

When your sense of pleasure and satisfaction are derived from comparing yourself to others, you are no longer the master of your own happiness. When you feel good about something that you’ve done, don’t allow anyone’s opinions or accomplishments take that away from you. While it’s impossible to turn off your reactions to what others think of you, you don’t have to compare yourself to others and you can always take people’s opinions with a grain of salt. That way, no matter what other people are thinking or doing, your self-worth comes from within. Regardless of what people think of you at any particular moment, one thing is certain — you’re never as good or bad as they say you are.

Bringing It All Together

By practicing self-control to break these bad habits, you can simultaneously strengthen your self-control muscle and abolish nasty habits that have the power to bring your career to a grinding halt.

 
 

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Ingredients for Creativity and Innovation

Ingredients for Creativity and Innovation

I rather liked this article. It reminded me that I use several of these techniques but must make a habit of using them continuously to maximize my potential. As a Virtual Assistant my days are never exactly the same, so I have to work harder at making good practices into second-nature.

7 ingredients for Creativity and Innovation

by Eve Ash / Tuesday, May 10 2016

Click for Full Article and Credits

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“Discovery” Albert Szent-Gyorgyi wrote, “is seeing what everybody else has seen and thinking what nobody else has thought”. Very true, which is why all workplaces seeking to make their mark should provide the following necessary conditions for creativity and innovation.

Space

This means a certain amount of latitude to pursue a problem or consider alternatives. It is difficult to be innovative when someone is micromanaging you or tut-tutting about the state of your desk or personal circumstances. If a project’s outcomes aren’t pressing, or if a person really does their most inspired work alone or even at home, let them get on with it (providing of course you’ve seen that this does work for that person).

Boundaries

Workplaces invariably have rules and restrictions, so creativity must be able to be triggered within certain expectations or constraints (which is not the same as micromanaging). When there’s a deadline to meet, or a client is jumping up and down, we need people who can thrive on a slightly frenetic atmosphere and under these circumstances turn out creative solutions. But the boundaries must be clear and tangible – not shifting goalposts.

Challenge

Then there are those among us who are a little bit feisty; people who love it when a metaphorical gauntlet is thrown down. Most people love competition. Providing there’s a level playing field where the rules are clear, the incentives are there and stringent penalties exist to prevent cheats, a challenge can produce wonderful ideas and refinements on what currently exists in the marketplace.

Jolt

It’s important to give ourselves a small jolt from time to time. Everyone is apt to become a little stale, irrespective of their daily output or viability of routines. Human beings lap up interesting concepts, new ways of seeing and experiencing things, visiting places never seen – the list goes on. Find new external stimuli – go to an interesting lecture, listen to a debate, pick up a book you’ve heard about and read it to the end, find a relevant best practice article related to your work. Or go and volunteer somewhere completely different for a few days.

Stretch

Start stretching your body and honing your health and fitness in ways you’ve never tried. Even sitting straight (standing preferably) acts as a stimulant to a brain’s electric circuitry. There’s no need to become obsessive, but a few minutes of intense physical activity will cause tingling endorphins and a feeling of wellbeing, which in turn sparks fresh approaches to your life.

Mix

Once in while take people from different areas of the business and different teams and create a multidisciplinary mini-team that can brainstorm and solve issues together. Just the simple action of mixing non-traditional roles can release a whole new way of approaching tasks. Accept different approaches and find ways to BUILD on each others ideas without offence.

Special

Create special places at work to have fun and “incubate” ideas, for example, by adding whiteboards on pillars, breakout rooms with fun seating, or a games room. But ensure there are ways to record the ideas. Make sure everyone is encouraged to write down ideas, whether in groups or alone. Regularly review ideas – keep lists fresh and fun, and celebrate the implementation of new ideas.

 
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Posted by on May 10, 2016 in Time Management

 

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