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Monthly Archives: December 2017

Website Design tips

Website Design tips

Website design is difficult for many small businesses. It takes up time that most thriving businesses don’t have.  Read on for 5 basic website design tips, and reach out to The Write Hand LLC when you get stuck!

5 killer web design tips that will make your life easier

Originally written by Skillcrush

website design

We all want to have a beautifully designed website and yet, it’s surprisingly hard. So what is it that great designers know that the rest of us don’t?

The key to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.

Let’s make sure this never happens to you.

1. Learn the fundamental rules of type design
The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.”

And the great news is that type designers have spent the past five thousand years perfecting text design, and there are a few golden rules that all websites should adhere to:

For headlines:

  • Make them bold and easy to scan

  • San serif typefaces are great for headlines because they are stark and easy to read at larger sizes

For body text, you want to maximize legibility:

  • For lots of text opt for a serif typeface

  • Make the font-size much larger than you think is necessary, we recommend 16 px at minimum

  • Lines should never be more than 50-60 characters long

2. Pick a solid typeface, and maybe one with a touch of whimsy
Now, don’t get us wrong, we love Helvetica as much as the next designer. When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.

Colin Nederkoorn, founder of Customer.io says that recently, “Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice. They probably won’t make a movie about it, but if you want a sophisticated sans-serif typeface that the lay(wo)man won’t recognize, give Proxima Nova a shot.”

Some other good choices are Montserrat and Merriweather Sans.

website design

3. Pick a three-color palette & then stick to it!
When it comes to picking a color palette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.

“I prefer neutral palettes that use a strong accent color in a bold way,” says Mike Fortress designer at Oak Studios. “Perhaps a white background (#fff), a not- too-dark text value with a little hue in it (#45585f), and a strong accent color (#4e5fff). But,” warns Mike, “Be careful with that last color!”

Check out Adobe’s Kuler tool for picking colors, or get inspired by the collection of palettes at Colour Lovers.

4. Make sure your photos are the right size
Remember, the web is pixel based, so if your image isn’t large enough it’s going to look pixelated.

“When you are looking for images on Google or iStock, make sure to get the proper size” says designer Kristina Zmaic. “Photo clarity adds a lot of credibility to a site, even if they weren’t taken by you.”

If the image is too small, don’t use it!

5. When in doubt, give it space
The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.” In particular, says Kristina, it’s important to avoid overwhelming users with walls of text.

“Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.”

If there is one golden rule of design it’s this: pick your aesthetic and stick to it. Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.

Read more website tips here.

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The Importance of Accounting for Small Businesses

The Importance of Accounting for Small Businesses

Accounting is one of the least-loved aspects of any small business. However, it is one of the most important parts of running a successful company. The Write Hand is here to help, throughout all your bookkeeping and accounting woes.

The Importance of Accounting for Small Businesses

Bookkeeping is necessary in any business. As a small business owner, it’s important to recognize that the best practices used by Fortune 500 companies also apply to you. Following basic accounting principles is essential for success in any size business; savvy record-keeping and financial analysis is key to not only monitoring your expenses, but to discovering new avenues of growth. In addition, it ensures you stay responsible for tax obligations to the government and to your employees.

small business accounting

Accounting entails more than just managing credits and debits, and it comes into play more often in everyday business decisions than you may realize. A few examples include:

  • Closely monitoring your accounts receivable to illustrate trends or behaviors in your customer base. It can also cut down on the costs you incur by pursuing late payers.
  • Establishing a detailed budget to help discover inefficiencies within your operations.
  • Sudden changes in vendor costs or sales revenues can alert you to important industry changes.
  • Understanding your financial position in order to spot problem areas that could interfere with loans earmarked for expansion.

As you consider your accounting strategy, review your company’s financial goals. Whether you are a solo entrepreneur or you employ a staff, your survival hinges on clearly stated financial objectives. You may be in business to reap as much profit as you can, or you may be interested in sharing a product or service that you believe in. Either way, experts agree that one of the most common reasons small business fail is because cash flow runs dry. To prevent this disaster, your business should implement policies for efficient record-keeping and a sound financial strategy.

Taxes are unavoidable. Depending where you operate and the nature of your business, the IRS has very specific requirements about the documentation you’re required to file. Submitting improper or inaccurate documentation can get you into trouble, and it can be extremely costly in terms of fees and penalties. Preparing the required tax documentation has its benefits though, and it can give you vital information about the health of your business. Monthly or quarterly financial statements, cash flow statements, and asset and income statements can provide a clearer picture of your business than your bank balance. Understanding IRS requirements and how you can make them work for you can give you a deeper understanding of your company’s financial health.

small business accounting

What information should I be tracking?

If you haven’t had formal training in accounting or are more interested in other aspects of your business, keeping meticulous records of financial data can be a chore. Furthermore, understanding precisely what information you should be tracking can be overwhelming and confusing. Most small businesses should track the following categories of data:

How should I track these metrics?

Though it’s quite common for small business owners to have a spouse or family friend “do the books,” effectively managing your small business’s finances goes beyond bookkeeping. Properly strategizing for your company’s future, as well as meeting your legal requirements, is best achieved with professional accounting methods. This is particularly true if you’re too busy or too uninterested in the nitty-gritty details to analyze the numbers. At this stage, successful small businesses consider either outsourcing their accounting needs or investing in accounting software. Each option has its pros and cons.

For many startup companies, funds are tight and it may be tempting to pursue the cheapest method. Because your legal requirements are only due once per year, you may choose to ignore it all until tax time every spring. Remember, if you choose this option, you’re essentially opting out of receiving crucial data that can encourage success. The short-term solution may not be the best one, and it pays to do your due diligence when making this critical decision.

Read more about accounting and bookkeeping resources here.

Find more accounting and virtual assistance help from The Write Hand LLC.

 

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