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Monthly Archives: November 2017

What Do 65% of the Most Powerful Women Have In Common? Sports

What Do 65% of the Most Powerful Women Have In Common? Sports

Women in entrepreneurship is in constant growth. There is a well-known link between women in leadership and sport participation. As The Write Hand is a women-owned company and Virtual Assistant, we love hearing about women business owners and entrepreneurs. Did you play sports in childhood, high school or college?

What Do 65% of the Most Powerful Women Have In Common? Sportshttp://thewritehand.com/

The link between female leadership and competitive sports has been well-documented. A 2015 study of 400 female C-suite executives conducted by espnW and EY found an undeniable correlation between athletic and business success: more than half (52%) of the c-level execs surveyed played sport at the university level, compared to 39% of women at other management levels. That same study reports that 80% of female Fortune 500 executives played competitive sports at one point in their lives.

The women on the 2017 Fortune list of Most Powerful Women are no exception. Of the 31 MPWs who responded to Fortune‘s query, 20 (65%) played sports competitively in either high school or college; sometimes both. The most popular sport was a three-way tie between swimming, basketball, and tennis (five women each).

The swimmers on our list include are HPE CEO Meg WhitmanGoogle (she’s still at it! See this Fortune profile of the CEO for more), CFO Ruth Porat, YouTube CEO Susan WojcickiMicrosoft CFO Amy Hood, and Fidelity Investments personal investing president Kathleen Murphy. PG&E CEO Geisha Williams</a> and J&J group worldwide chair Sandi Peterson were both tennis players.http://thewritehand.com/

Deloitte CEO Cathy Engelbert, KPMG CEO Lynne Doughtie, and CVS Health EVP Helena Foulkes played both basketball and tennis, among other sports; P&G group president of North America Carolyn Tastad and Murphy also shot hoops.

Four women made their presence heard from the sidelines. Campbell’s Soup CEO Denise Morrison was a member of her alma mater Boston College’s majorette squad, performing for the New York Jets and the Boston Patriots during the football teams’ half-time shows. Apple retail SVP Angela Ahrendts was a cheerleader for her school, Ball State University. NBCUniversal chairman Bonnie Hammer and Wells Fargo senior EVP and head of community banking Mary Mack were both on their respective high school cheer squads.

Other sports played by MPWs include softball, track, gymnastics, lacrosse, and field hockey.

Read more here!

Do you own a company and need help?  Contact The Write Hand today!

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Is Your Website Content Helping Or Hurting Your Online Marketing Campaign?

Content within your website is the most basic form of marketing for your business.  Throughout my time as a Virtual Assistant at The Write Hand, I have seen websites make or break a company.  Let me help you with your website, content, social media and marketing to take your companies online presence to the next step.

Content marketing has become more popular than ever since its rise to prominence after Google’s “Panda” update back in 2011. Website content can be highly valuable, and crucial for many independent online marketing strategies, but some people have come to see content as purely a good thing.

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In reality, the effectiveness and value of your content depends heavily on the type of content you’re creating, and how you’re implementing it. And the scale doesn’t start from zero, either; in fact, bad content can actually do more damage to your campaign than doing nothing at all.

So how can you tell if your website content is helping or hurting your campaign?

Read full article here.

Why Content Matters

Let’s start by analyzing why content matters in the first place, and the different ways you can gain value from it:

  • SEO fodder. First, content is necessary for a search engine optimization (SEO) campaign. SEO is all about making your website as visible as possible in search engines, which means creating lots of pages that can be indexed and maximizing the value of those pages. Adding new content gives search engine crawlers more material to index, and can make your website more relevant for specific search queries.
  • Reputation building. Content is also valuable for building your brand reputation and proving your expertise to new and recurring visitors; it’s your opportunity to impress people. High-quality content will make people appreciate, respect, or trust your brand, and the best content has the potential to go viral, attracting even more traffic to your site and earning links that boost your domain authority.
  • Conversion attraction. Content is also an opportunity to convert your audience, or get them to take a desired action. If you’re writing about how to choose a bicycle to buy, for example, you can end your article with a link to your most popular bicycles. In this context, content serves as a traffic director that helps turn your visitors into paying customers.

Three Key Traps

In all three of these applications, content can be valuable, but people tend to fall into three major traps of thinking that prevent them from using content properly. These traps are influenced by biases and inexperienced understanding, and can cause you to unknowingly execute a content campaign that not only doesn’t help you; it actively works against you:

  1. Quantity matters more than quality. Because content has many benefits, some marketers unjustly assume that more content is always better, and then spend their efforts making as much content as possible—rather than making the best content possible. This “quantity over quality” mindset is counterproductive, since even one piece of bad content can damage your reputation.
  2. Content is a means to an end. Some marketers see content as a means to an end, viewing it solely as a vessel to get people to convert. They treat it like an advertising opportunity, rather than an opportunity to provide value or benefit to their audience. Doing so may betray your audience’s trust.
  3. Strategic mimicry achieves similar results. Other marketers see similar brands that have been successful with content marketing and attempt to duplicate their strategies. While in theory, this seems like a sound approach, in reality, it cheapens the content you produce because it means your content lacks originality—and it’s rare to capture the essence that made the original strategy successful in the first place.

How Content Can Hurt

So how can content actively hurt your campaign, rather than improving it or letting it simmer?

  • Thin content and reputation. “Thin” content is content that doesn’t have value for readers; it might be devoid of details or meaningful information, it might be woefully short, or it might be surface-level, repetitive, or a derivative of other works. If a reader encounters this content on your website, they might leave thinking less of your brand, or seeing you as amateurs, rather than experts.
  • Thin content and SEO rankings. Thin content is also bad for your SEO rankings. Google’s algorithm detects the qualitative value of content based on many different factors (which aren’t publicly available), and if it determines that one of your pages is low-quality, you could suffer a mild penalty throughout your entire site.
  • Marketing spam and distrust. If readers think your content has been contrived for the sole purpose of attracting more visitors, or for earning more conversions, they’ll come to see you as a spammer, and may distrust any content you publish in the future. Remember, your primary goal in content marketing is to provide value for your audience.
  • Improperly targeted content and alienation. If your content isn’t targeted to the right audience, you could end up attracting the wrong types of people—and pushing away the readers you need the most. You might see decent traffic figures, but your conversion rates and profitability will be way off from where they could be.