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Monthly Archives: June 2017

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WOW – I found this article to be a great start to my week. I’m not going to toot my horn too loud, but frankly when you grow as a person and better things happen for you; it’s important to acknowledge it with grace and be proud of yourself. As such, this article reminded me of all I’ve gone through from childhood until today, it reminded me of always trying to improve day after day, even when some days I might have gone backward a bit too far. This article reminded me that I built The Write Hand, LLC from a little part-time side thing all by myself; to a fully functioning Online Business Management Network. My company provides income for the specialty contractors on my team and provides growth and revenue for the business owners we service. All said (this is where the actual Horn Toot comes in), I couldn’t have built The Write Hand, LLC without my life journeys, my professional experiences, and my daily and formal education; and I am proud of that.

The full article link is at the end; it’s a quick, easy read. But before you click the article, below is what I thought as I read it. Perhaps go into this article with the idea of putting yourself in each category and evaluate where you should be the proudest and where you should try to put forth more effort for greater improvement. The best quote in this article by my opinion; “…be transformational, not transactional…”

  • ENGAGED – They are personally engaged. Not only do these managers preach engagement, they live it. They are engaged as both individuals and managers. They bring their hearts, spirits, minds, and hands to their work. It’s contagious.
    • My 2 Cents: Money is a necessary evil and in proper terms is earned with hard work. There are a zillion jobs in the world; with a good attitude and dedication to your goals, you can make any job enjoyable – or at least learn to keep yourself happy and balanced within the job.
  • INVOLVED – They are involved. We often see “management by exception,” which means the only time a subordinate interacts with their leader is when they do something well or really steps in it. Engaged managers are there day-to-day, taking the temperature, learning what people need to be inspired to give discretionary effort.
    • My 2 Cents: It’s easy enough to ask your employees or team members how things are going, where are they seeing the most successes and challenges, or is there something they think would improve a process or the environment. Just ask, listen, and implement as best you can to keep your team happy. Sometimes the simplest things can make folks feel appreciated and thus, they want to follow you and stick with you.
  • HIRE WISE – They hire wisely. You may not have total discretion over hiring for your team or department. But you probably have influence. The engaged manager does whatever he or she can to ensure that new hires are people likely to get on board with the organization’s engagement environment.
    • My 2 Cents: I do have the total discretion of who I hire but I also value the input of my whole team. I may hire based on my criteria, yet during a trial period I will ask my team how the new member is interacting, do they need guidance in one place more than another, are they stronger somewhere that we should capitalize on, etc. Similarly, with tact and a non-judgmental tone; I will always let my team know when something has not occurred as it should and how we can improve the action for the future. Wasn’t that a PC way to say, “I politely tell people when they screw up and how to not do it again?” LOL
  • MAGIC – They create an environment of “MAGIC”: Meaning, Autonomy, Growth, Impact, and Connection. They understand the key components of engagement and don’t try to substitute imitation satisfaction factors for what’s truly important.
    • My 2 Cents: This is perfect for The Write Hand, LLC because I feel like we do create MAGIC particularly for our clients. We build websites and marketing plans that get results; they are attractive and appealing. We make things come to life for our clients. But this actual acronym as relates to management is cool in my opinion. The MAGIC formula is a simple way to make your team feel needed, successful, and valued for their talents.
    • The portion of this acronym that speaks to growth is one that I think a lot of managers don’t focus on enough. Though you never want to lose good people, you must keep your team forward thinking for themselves and your business. If they have dreams, goals, and motivation; help them get there. Five excellent and successful years with a top-notch employee is better than 15 years with a miserable one. In the case of my company where I use many different experts, most of whom work for me ‘on-the-side’ in addition to full-time employment; I try to show my team how what they do for me can translate into addition work or learning they can use elsewhere or to grow their own side business, if that’s what they wish.
  • TRUST – They don’t mess it up. When your team is fully engaged, sometimes your job is just to get out of the way and adjust the sails.
    • My 2 Cents: This is so perfect for the way I built my company. I used to do it all, but ‘all’ was limited to the few areas of expertise in my brain. With excellent connections and the vision to capitalize on other people’s expertise, I learned how to package and sell my smarts and the smarts of others, so yet other-others could benefit – LOL. Even though I am the Project Manager and liaison between all clients and the contractors working for us; I know when to sit back and watch my experts work together to get the job done. I might occasionally chime in and say, “Good Job, can’t wait to see it…”, or “This is over my head, y’all let me know the outcome…”, or even, “Sounds good; let me know if you need me…”
  • EXAMPLE – They lead by example. More than anything, the engaged manager’s role is to lead by example. In the words of Gandhi, “be the change you wish to create.”
    • My 2 Cents: This one is a bit more interpersonal and while I feel I try hard at this, definitely this is one that always needs to be top of mind in LIFE in general; not just management.

FULL ARTICLE HERE!

https://www.entrepreneur.com/article/270429

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Posted by on June 12, 2017 in Let's Share...

 

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Business By Mr. Rogers??? 

So I was searching around YouTube for something totally different and found this unique remix featuring Mr. Rogers. If you really truly listen to the words of the song you can apply this to so much stuff in your life. Be inspired, use your mind, and chase your dreams. Whether they are personal or business, dreams can only come true if first try … and maybe try again, and again, until you get it right. https://youtu.be/OFzXaFbxDcM

 
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Posted by on June 8, 2017 in Let's Share...

 

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The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

The Top 5 Myths of Mobile Apps — And Why Believing Them Will Hurt Your Business

As an Online Business Management and Virtual Assistant Network, I can testify that I use several great apps for not only managing my business but also managing the business for my clients. Some of my favorite apps are Pages (for FB), Groups (for FB), BaseCamp, DropBox, and QuickBooks. Of course with all the travel I do, there are apps I love for that as well, such as AllStays Camp & RV, Hotels.com, GasBuddy, and a couple of weather apps. Check out my website for more helpful resources.

Here’s an article about apps that I really enjoyed and it even made go hmmm…

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Myth 1: Consumers no longer download apps.
Rumor has it that the app economy has peaked and that downloads are on the decline.

The Truth: In 2016, global app downloads surpassed 90 billion across iOS and Google Play. This represents 15 percent annual growth — an annual increase of more than 13 billion. In the U.S., consumers downloaded 12 billion apps last year, an average of roughly six per month, according to App Annie data. Businesses that buy into this myth will lose to competitors and tarnish their brand. The app stores are alive and well, so every brand needs to have a robust app strategy in place.

Myth 2: The app store is only for big publishers.
The assumption here is that big players like Facebook, Twitter and Snapchat are dominating app stores, and new players have little to no shot in such a saturated market.

The Truth: Our data shows the app economy experienced 20 percent year-over-year growth in new apps — more than 2.2 million last year — capturing consumer attention across verticals and countries. Look at the gaming space for instance: Within the last year, Pokemon GO and Super Mario came out with a bang, giving long-standing games like Clash Royale increased competition and opening the door for AR. Verticals like retail, banking, travel and foodservice have seen huge growth. The app economy and the app stores present a huge opportunity for new and emerging apps to make their mark, as long as they have the right strategy.

Myth 3: Downloads = dollars.
Many believe downloads are the most important metric when determining the success of an app. They assume that if downloads decline, the app is not performing well and conversely, that downloads are a measure of engagement.

The Truth: Usage is the new currency of success, and Americans on average spend well over 2 hours per day in apps. Usage metrics that track engagement are more indicative of an app’s success than downloads alone. What happens after the download is what ultimately matters: Are users engaged, or do they download and dump? How much time are they spending in the app and how often? What’s your retention rate look like? These metrics can guide businesses to optimize the experience to capture more revenue and increase customer satisfaction.

Myth 4: Bots will overtake apps.
The rise of bots brought forth the idea that apps are old news and chatbots are the “next big thing.”

The Truth: Apps aren’t going anywhere. App Annie data shows that average consumers use more than 35 apps per month, and time in apps has nearly doubled over the past two years. Conversational products simply cannot compete with the breadth and depth of value provided by visual experiences. We are still at the beginning stages of bots. Though bots and conversational experiences may play more of a role through integrations in time, they will not displace apps all together.

Myth 5: Apps are a “nice to have” not “need to have.”
Though we know consumers are primarily mobile-first, some businesses still don’t see mobile — let alone apps — as a necessity, but rather as optional, if budget permits.

The Truth: No one can question the importance of mobile as a critical tool for business success. In today’s market, we’re not only seeing digital-first apps compete with incumbents but also long-standing businesses are implementing mobile-first strategies. In order for any brand to successfully engage its audience, it must meet customers where they are, whenever they seek to engage. Apps uniquely enable this and are fueling this mobile first transformation.

The amount of success we’ve already seen in the app market makes it impossible to dismiss this industry as a “novelty” or “optional” any longer. With the maturity of the market, businesses of all types can reap the benefits of a well-designed app. However, by heeding these misconceptions, many are missing out on the opportunity at their fingertips. Armed with these truths, any business — from games to banks — can be transformed into long-term success.

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