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Monthly Archives: March 2016

Oversubscribed and Unrated… Virtual Assistant tricks

Oversubscribed and Unrated… Virtual Assistant tricks

Oversubscribed and Unrated… Virtual Assistant tricks ~ Too much junk mail / Unsubscribe to Save your Inbox

Have you ever looked at your INBOX and just shook your head at all the newsletters, sales ads, and other email marketing. It’s so easy to just swipe and delete on the smartphones, when what we really should be doing is subscribing to the stuff we truly are NOT INTERESTED in. Many reasons:

  • Your sanity from not having to see these things and swiping your little heart out.
  • Accurate and beneficial email marketing results.

    • WHAT DO I MEAN BY THAT?? Well, I’m right now in the process of setting up Google AdWords campaigns for two clients. This is what drew my attention to this particle email piece I receive regularly but usually delete. ~ Go Figure ~ The Irony! That said,
    •  As a consumer searching the WWW for information, interests, goods, and services; you want the best results / most suited to YOUR needs.
    • As a business owner you want the right customers finding YOU.
    • So in the email marketing campaign, by not unsubscribing our marketing dollars and targets are being blown far away from our MARKETING GOALS.

It just takes to long to open every one of those emails and unsubscribe…

Well that’s where we come in handy ~ The Write Hand, LLC

Reliable and timely management of your emails, calendars, contacts, and so much more!!!

  • Build / Re-Build / Manage Websites
  • e-Blasts / Newsletters
  • LinkedIn Profiles and Affiliate Connections / Social Media Marketing
  • QuickBooks Online
  • Resume Writing
  • Transcription of written or image documents – meeting notes, punchlists, manuscripts, letters, etc…

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Effective FB Advertising Virtual Assistant Tricks

Effective FB Advertising Virtual Assistant Tricks

This is one more of those emails I debate whether to “UNSUBSCRIBE” and Clean my Inbox of recurring emails that mostly I NOT INTERESTED in. This time – I took the time and I really enjoyed a lot of this lady’s perspective on Facebook Advertising.

Things that make you go hmmmmm… time to rearrange and keep up…

Full Article and Credit Here

February 3, 2016 — Posted By

Bigger is always better, right?

When it comes to Facebook advertising and your audience—think again!

Advertising in general is both an art and a science, and the same is absolutely true when advertising on Facebook.

This week’s Mari Minute poses the question: what is the ideal audience size for your Facebook ads?

Given that there are 1.59 billion monthly active users on Facebook, it seems almost counterintuitive to aim small, but as Facebook explains it,  “the ad in your ad set is likely to perform better if it’s displayed to the people who are most likely to be interested in your product or service.”

The reality is that a smaller number means you are targeting specific users to help you achieve a desired outcome, as opposed to casting a wide net and just seeing what sticks. For you as the advertiser, aiming smaller will allow you to narrow in on the exact type of customer or client that your business really wants.

Tips for Successful Audience Targeting

  1. Aim for an ideal audience size between 30,000-300,000 users.
  2. Use Interest & Behavior Targeting to narrow down the audience size.
  3. Use Detailed Targeting in the Power Editor to use Boolean search terms, like “and” “or” to reach users that, for example, like Mexican food AND Los Angeles, or Mexican food AND Los Angeles or Orange County.
  4. When building your ad, aim to get the Audience Definition meter somewhere in the middle between specific and broad.
 
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Posted by on March 3, 2016 in Time Management

 

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