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Monthly Archives: January 2015

Video and Audio editing and creation DON’T need to be a HEADACHE…

Back when I still had two real legs I did a great deal of audio transcription. Sometimes the audio would come in an MP3 file or a video and the client would want a Word file of the content. I found a terrific product called AVS4YOU. It has many great features that helped make processing audio and video so much faster and cleaner.

When I traveled the country on my motorcycle during the original B.R.O.A.D. (TM) journey I gave up transcription because honestly there isn’t much money in it and it was more equipment to tote around.

After I was hit and lost part of my leg, I began a video series of what life was like for me missing part of my leg. These videos were about showering, managing my living space to suit my needs, traveling with a wheelchair, trying to cook, and more. It was then that I needed to find a program that would help me put together quality videos in a user friendly manner. Again, I turned to AVS4YOU. The video series called, “Doing It With The B.R.O.A.D.” (TM) was a huge success and folks really appreciated the private understanding of what my life had become. I do not claim to be a guru at making videos, but thanks to AVS4YOU, they turned out pretty decent.

Now, a year has passed and a new video series is in the making. I am getting better and faster at managing AVS4YOU and creating the videos that will become “The Amp’d Rider Project”. This project, similar to the other project, is about sharing what life is like as an amputee but I’m taking it a step further and encompassing the love and passion I have for motorcycle riding. I am interviewing amp’d riders, professionals that modify motorcycles for amputees, and professionals that make it their careers to assist amputees medically and also with prosthetics.

And so I share with you these tidbits, but for this article I really want to share with you AVS4YOU because it is a wonderful cost effective tool for anybody that wishes to edit and create terrific videos and audio for any project you may have in mind.

Now, if you have an interest in the video series called, “Doing It With The B.R.O.A.D.” (TM), you can certainly find them on YouTube.

By the beginning of February 2015, “The Amp’d Rider Project” will begin on YouTube as well. In the meantime, you can see some of the one legged adventures…

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Why Every Business Should be Blogging…

Great article from Kristin. Give consideration for your business and if you need help setting up a blog, creating posts, and maximizing your SEO; hit me up and I can help you grow your business. Cheers, Ursula

Blog for Business

Why Every Business Should be Blogging

January 8, 2015 — Posted By Kristin Hovde

Why Every Business Should be Blogging
Thanks to modern technology, all it takes to gain the attention of your target audience is a few clicks of the mouse on Twitter, Facebook and LinkedIn, just to name a few. With a majority of people using their social networking sites throughout the day, it makes sense to get on the bandwagon and follow what the crowd is doing. Social media is also one of the most cost efficient marketing mediums available, making it a necessity for small businesses or small budgets.

One often-overlooked, yet critical piece to any good social media marketing campaign is blogging. It allows you to keep your audience posted on the latest news with your company, industry or products. As important as this blogging point is, there are many more reasons why you need to take the plunge and start a blog for yourself.

1. Brings Traffic to Your Website
Having the blog directly connected to your website will bring plenty of new traffic, as long as the content is well-written and useful to your audience. If the blog is not connected to the site, include a link to your homepage in a visible location on the left or right menu bars. After each blog post, take time to post a link to the article on all of your social media sites in order to attract more attention to it.

2. Shows You Are an Expert in Your Industry
One of the best things about writing blogs is it gives you a chance to shine in your industry. Writing about topics that your readers will find helpful and that you have a great knowledge of will help build your reputation as an expert in your field. This is an excellent way to gain the trust and loyalty of customers and prospects.

3. Can be Used to Connect with Customers
Respond to each comment or question left on your blog as a way to show your customers that you hear them and are available to help them. Also, if one commenter has a question, there’s a good chance other people will have the same question. Consider writing an article dedicated to this question as a way to educate your audience on a subject that has been brought to your attention by other readers.

Everyone likes to know they are listened to and by responding to comments or writing blogs based on questions or concerns will leave customers with a positive and lasting impression on your company.

4. Builds Brands
Every social media or blog post you put out there will increase your online presence. The reason for this is because, as long as keywords are also being placed in the articles, potential customers will have a much easier time finding your company when they search for one of those keywords. Also, the more someone sees your company’s name, the more it will be remembered.

5. SEO Purposes
This somewhat ties into building your brand in tip #4. Consistently putting articles online will help your search engine rankings and will leverage your brand. Another important SEO reason to start a blog is because the search engines love new content.

When there is new, quality content that isn’t overly stuffed with keywords, it shows search engines, such as Google, that your website is active and up-to-date.

All of these reasons should be enough for you to stop procrastinating and finally take charge of starting a blog. As I previously mentioned, make sure to stay consistent and write quality content that your customers would want to read. Happy blogging!

Why Every Business Should be Blogging – Full Article Here

 

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3 Mistakes to Avoid when working with a Virtual Assistant

3 Mistakes to Avoid when working with a Virtual Assistant

I have no desire to recreate the wheel if it rolls along just fine. As a Virtual Assistant, I am very much in tune with my strengths and the strength of others. So when I found this article written by Dorie Clark, I felt it was right on and worth sharing. Using a VA can certainly help free up some your time on tasks that aren’t your specialty but you still have to make sure the job is getting done to your desired vision. And as Dorie mentions, I too have subscribed to the 4-Hour Work Week by Tim Ferriss, although in all honesty, I’m still trying to perfect that vision – haha. Frankly, I just like what I do and enjoy being the go-to chick that makes success for my clients.

Dorie Clark – Contributor to Entrepreneur Online Magazine – September 29, 2014

Like many entrepreneurs, I was introduced to the concept of working with a virtual assistant, or VA, by Tim Ferriss’ The 4-Hour Workweek. He extolled the benefits of outsourcing repetitive work (or tasks you aren’t good at or don’t enjoy) so you can focus on your most valuable tasks. Lured by the idea of following the 80/20 rule (i.e., spending my time on the 20 percent of activities that generate 80 percent of my returns), for the past six years, I’ve worked off and on with VAs locally and around the world. They’ve handled a variety of tasks for me, including transcription, sharing articles on social media, uploading and formatting blog posts, audio and video editing, writing interview questions, and more.

If you’re considering hiring one — or would like to improve your working relationship with the ones you’re currently contracting with — here are three mistakes to avoid.

1. Failing to scope out your tasks. Well before you hire a VA, it’s useful to make a list of tasks that you’d like them to perform for you. In my case, it includes things like booking travel arrangements, uploading blog posts and sharing articles on social media. Creating an accurate task list can help you select a VA with the right experience and aptitude. Once you hire your VA — either through personal networking, placing an ad or perhaps by using a service such as Zirtual — you’ll also want to put the same level of advance thought into describing each individual task you’d like accomplished. This is especially critical if you’re dealing with an overseas VA whose cultural reference points may be different than yours; they may not understand that booking a Boston to Atlanta flight with a layover in Los Angeles is a very, very bad idea. You can save yourself a great deal of trouble later by being very precise in your instructions and trying to anticipate questions your VA might have or ways things might go wrong.

2. Not making time to review their work. It’s tempting to think that once you hire a VA, you can delegate the task and then forget it. But, at least at first, that’s definitely not how it works. You need to build time into your calendar to review everything they do, so you can catch problems early and offer suggestions and feedback. Some VAs may be hesitant to alert you if they’ve hit a roadblock or don’t understand your instructions. So checking in frequently and monitoring their progress in the early days can ensure they’re not going down blind alleyways trying to follow instructions they’ve misconstrued. It’s easy to get busy and ignore your VA temporarily; they’re not demanding your time the way a client would. But if you want them to be effective, plan at least 30 minutes per day to review their work early on. That gives them timely and actionable feedback, and will save you money because they’re less likely to have to go back and redo tons of work.

3. Not creating a system. One of the best things I did with my most recent VA was developing an “assistant’s manual” prior to her starting the job. I wrote down step-by-step procedures for the most common tasks I’d be asking her to do and put all the relevant information, such as website passwords or frequent flier numbers, into one easy-to-search document. (Depending on the task, you could also consider making online videos to demonstrate procedures to your VA.) That ensured she wasn’t constantly barraging me with basic questions and she could quickly become self-reliant. When she took on a new task, I also instructed her to write up the procedure and include it in the manual, so that it could become an ongoing reference tool for the future. The goal is to enable an easy transition and avoid having to reinvent the wheel when there’s been a long gap in between performing a particular task (such as uploading a blog post to a particular website with its own layout quirks).

Working with a VA can exponentially increase your productivity – but that’s only if you fully leverage their time and talents. You’ll never harness the real benefit if you’re constantly having to clean up mistakes and do things over again. The only way to avoid that is by planning in advance and setting up the systems that will enable them to succeed.

Full credit and article here

 

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Which Way to Go: LLC, S Corp, or C Corp

For the last few months I have been researching ways to make my company a “real company” and not a DBA using my social security number. There are so many different things to consider and each company and business owner is unique. I found that for my needs and business, an LLC was the best company type for The Write Hand. I thought I would put a short list of some of the websites I used to research and make my decision. I hope this list will save you some time in searching.

Form an LLC in 3 Steps – Form a Limited Liability Company‎

C or S Corporation Choice is Critical for Small Business

Corporations by the IRS Standards

Small Business and Self-Employed Tax Center

Limited Liability Company (LLC)

Single Member Limited Liability Companies

The Tax Differences Between a C Corporation and an S Corporation

 
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Posted by on January 3, 2015 in Uncategorized

 

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